This book examines how the media—including advertising, motion pictures, cartoons, and popular fiction—has used racist images and stereotypes as marketing tools that malign and debase African Americans, Latinos, American Indians, and Asian Americans in the United States. Were there damaging racist depictions in Gone with the Wind and children's cartoons such as Tom and Jerry and Mickey Mouse? How did widely known stereotypes of the Latin lover, the lazy Latino, the noble savage and the violent warrior American Indian, and the Asian as either a martial artist or immoral and tricky come about? This book utilizes an ethnic and racial comparative approach to examine the racism evidenced in multiple forms of popular media, enabling readers to apply their critical thinking skills to compare and analyze stereotypes, grasp the often-subtle sources of racism in the everyday world around us, and understand how racism in the media was used to unite white Americans and exclude ethnic people from the body politic of the United States. Authors Brian D. Behnken and Gregory D. Smithers examine the popular media from the late 19th century through the 20th century to the early 21st century. This broad coverage enables readers to see how depictions of people of color, such as Aunt Jemima, have been consistently stereotyped back to the 1880s and to grasp how those depictions have changed over time. The book's chapters explore racism in the popular fiction, advertising, motion pictures, and cartoons of the United States, and examine the multiple groups affected by this racism, including African Americans, Latino/as, Asian Americans, and American Indians. Attention is also paid to the efforts of minorities—particularly civil rights activists—in challenging and combating racism in the popular media.

Living in a segregated society, white Americans learn about African Americans through the images the media show. This text offers a look at the racial patterns in the mass media and how they shape the ambivalent attitudes of whites toward blacks.

A foundational collection of essays that demonstrate how to study race and media From graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media adopts a wide range of methods to make sense of specific occurrences, from the corporate portrayal of mixed-race identity by 23andMe to the cosmopolitan fetishization of Marie Kondo. As a whole, this collection demonstrates that all forms of media—from the sitcoms we stream to the Twitter feeds we follow—confirm racism and reinforce its ideological frameworks, while simultaneously giving space for new modes of resistance and understanding. In each chapter, a leading media scholar elucidates a set of foundational concepts in the study of race and media—such as the burden of representation, discourses of racialization, multiculturalism, hybridity, and the visuality of race. In doing so, they offer tools for media literacy that include rigorous analysis of texts, ideologies, institutions and structures, audiences and users, and technologies. The authors then apply these concepts to a wide range of media and the diverse communities that engage with them in order to uncover new theoretical frameworks and methodologies. From advertising and music to film festivals, video games, telenovelas, and social media, these essays engage and employ contemporary dialogues and struggles for social justice by racialized communities to push media forward. Contributors include: Mary Beltrán Meshell Sturgis Ralina L. Joseph Dolores Inés Casillas Jennifer Lynn Stoever Jason Kido Lopez Peter X Feng Jacqueline Land Mari Castañeda Jun Okada Amy Villarejo Aymar Jean Christian Sarah Florini Raven Maragh-Lloyd Sulafa Zidani Lia Wolock Meredith D. Clark Jillian M. Báez Miranda J. Brady Kishonna L. Gray Susan Noh

Are Americans less prejudiced now than they were thirty years ago, or has racism simply gone "underground"? Is racism something we learn as children, or is it a result of certain social groups striving to maintain their privileged positions in society? In Racialized Politics, political scientists, sociologists, and psychologists explore the current debate surrounding the sources of racism in America. Published here for the first time, the essays represent three major approaches to the topic. The social psychological approach maintains that prejudice socialized early in life feeds racial stereotypes, while the social structural viewpoint argues that behavior is shaped by whites' fear of losing their privileged status. The third perspective looks to non-racially inspired ideology, including attitudes about the size and role of government, as the reason for opposition to policies such as affirmative action. Timely and important, this collection provides a state-of-the-field assessment of the current issues and findings on the role of racism in mass politics and public opinion. Contributors are Lawrence Bobo, Gretchen C. Crosby, Michael C. Dawson, Christopher Federico, P. J. Henry, John J. Hetts, Jennifer L. Hochschild, William G. Howell, Michael Hughes, Donald R. Kinder, Rick Kosterman, Tali Mendelberg, Thomas F. Pettigrew, Howard Schuman, David O. Sears, James Sidanius, Pam Singh, Paul M. Sniderman, Marylee C. Taylor, and Steven A. Tuch.

This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

How media propagates and challenges racism From Black Panther to #OscarsSoWhite, the concept of “race,” and how it is represented in media, has continued to attract attention in the public eye. In Racialized Media, Matthew W. Hughey, Emma González-Lesser, and the contributors to this important new collection of original essays provide a blueprint to this new, ever-changing media landscape. With sweeping breadth, contributors examine a number of different mediums, including film, television, books, newspapers, social media, video games, and comics. Each chapter explores the impact of contemporary media on racial politics, culture, and meaning in society. Focusing on producers, gatekeepers, and consumers of media, this book offers an inside look at our media-saturated world, and the impact it has on our understanding of race, ethnicity, and more. Through an interdisciplinary lens, Racialized Media provides a much-needed look at the role of race and ethnicity in all phases of media production, distribution, and reception.

The election of President Barack Obama signaled for many the realization of a post-racial America, a nation in which racism was no longer a defining social, cultural, and political issue. While many Americans espouse a colorblind racial ideology and publicly endorse the broad goals of integration and equal treatment without regard to race, in actuality this attitude serves to reify and legitimize racism and protects racial privileges by denying and minimizing the effects of systematic and institutionalized racism. Ina The Colorblind Screen, the contributors examine televisionOCOs role as the major discursive medium in the articulation and contestation of racialized identities in the United States. While the dominant mode of televisual racialization has shifted to a colorblind ideology that foregrounds racial differences in order to celebrate multicultural assimilation, the volume investigates how this practice denies the significant social, economic, and political realities and inequalities that continue to define race relations today. Focusing on such iconic figures as President Obama, LeBron James, and Oprah Winfrey, many chapters examine the ways in which race is read by television audiences and fans. Other essays focus on how visual constructions of race in dramas likea 24, a Sleeper Cell, anda The Wanted acontinue to conflate Arab and Muslim identities in post-9/11 television. The volume offers an important intervention in the study of the televisual representation of race, engaging with multiple aspects of the mythologies developing around notions of a post-racial America and the duplicitous discursive rationale offered by the ideology of colorblindness."