ABOUT THE BOOK Sporting the provocative subtitle: “Why The Future of Business Is Selling Less of More,” The Long Tail is a watershed moment in how we think about business in the Internet Age. Twentieth Century businesses founded on the idea of “hits” emphasized the top ten, twenty, fifty -- pick a number -- of almost anything that could be sold. Movie box office, music, or new cars were judged by sales rankings, and those rankings were equated with quality, desirability, and value. Author Chris Anderson, in many ways a true man of the 21st Century, has a different theory. He posits that in an age of vast digital storage capacities, Internet staples like Amazon, iTunes, Ebay and others have forever altered how customers consider what to buy. In 2004, as Editor-In-Chief of Wired magazine, he first wrote an article entitled “The Long Tail,” which asserted that “endless choice” creates “unlimited demand.” Translation: if you have everything in stock, you can keep selling it. In this new reality, instead of a business model driven solely by hits, Anderson held that the new digital model would depend as much or more upon “niche” buying, because product that took up no physical space could be kept available for sale virtually forever. MEET THE AUTHOR Tom Szollosi graduated from UCLA in 1972 with a degree in English Literature. After a short stint in advertising, he wrote for television beginning in 1976, and has continued to the present, logging over 100 episodes of both drama and comedy. Tom has also written five motion pictures, four novels, and taught screenwriting at UCLA Extension for six years. Tom loves baseball, writing, books, and politics, though not necessarily in that order. Most recently, he has been exploring the world of e-books. He is married, has two sons, and lives in Los Angeles. EXCERPT FROM THE BOOK Chris Anderson himself says it best in The Long Tail: “The theory of the Long Tail can be boiled down to this: Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving toward a huge number of niches in the tail.” These niches, according to Anderson, are “everything else.” No wonder it’s long. Very little of what’s out there is hot at any particular moment. What is hot, a “hit,” comprises the front, or head, of that demand curve. Everything else is part of the tail. You can sell less of a hit if small quantities of all those other things keep moving, and the research says they do. First, Anderson explains how the Internet has “unified elements of a supply-chain revolution that had been brewing for decades.” At lightening speed, TV and top-40 radio lost much of their taste-shaping clout to the computer and its secret weapon, the Internet. Buy a copy to keep reading!

The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee!

ABOUT THE BOOK Like so many others, I remember reading Greg Mortenson’s revolutionary Three Cups of Tea for a college class. The book was an instant hit, both in the media and in my own mind. No one could resist its tale of compassion, adventure, and triumph, set in the exotic Far-Middle East but offering an uplifting tale in sharp contrast to news about war and conflict. Greg Mortenson himself appealed to me greatly. Who could not like a mountain-climbing humanitarian who escaped near-death to fall in love, all while creating a series of schools throughout impoverished Afghanistan and Pakistan? It was movie magic... And then it really was movie magic. Three Cups of Deceit pulled back the veil on Three Cups of Tea, revealing the lies, fabrications, and dishonesty Mortenson appears to have used when creating his adventure tale. What Three Cups of Deceit offers is a mixture of both argument and evidence. It does not come across as a separate story, but as a painful analysis of Tea and the sequel Stones into Schools. MEET THE AUTHOR Tyler Lacoma writes on business, environmental, and fitness topics, but squeezes in some time for fiction, too. He graduated from George Fox University and lives in beautiful Oregon, where he fills spaces between writing with outdoor fun, loud music, and time with family and friends. EXCERPT FROM THE BOOK The text goes on to reveal how such actions damaged the causes the CAI has tried to advance and how the organization is not as successful as Mortenson would like its supporters to believe. Krakauer also takes time to analyze Mortenson’s own mistakes, financial sloppiness, and possible motives for fictionalizing what could have been an honest account of conditions in the Himalayas. The reason, according to Deceit, is only, “To inflate the myth of Greg Mortenson.” Krakauer divides his text into three different sections, eschewing chapters for a more organic flow. At less than 80 pages long, the bulk of the book does not require frequent headings to stay readable. The first section section, titled The Creation Myth, examines the account Greg Mortenson gives in Three Cups of Tea when he first came across Haji Ali and the village of Korphe, where he was inspired to build the first school. Krakauer frequently moves back and forth between his own exposition and quotes from Tea and other pieces written by or about Mortenson to highlight the differences in fact... Buy a copy to keep reading!

At a limitless and incomprehensible border, Hector Charles cannot comprehend where he is, who he is, or who he was; but he suspects that he will one day be judged by a divine higher power and even by himself. All he knew was that he was struck with an immense feeling of terror upon realizing he had no choice but to enter into the darkness. Hector is descending into hellish depths as he is forced to systematically relive each of his actions—actions he tries to hide at all costs and longs to forget. As he is unable to discern his real identity in this inanimate position, he suffers the consequences that result from the intrinsic passion that brought him to an end that neither he nor all who knew him in life could have foreseen. What was happening and where was he? Readers can unravel the answers in author Dunnia Balcázar-Goldstein’s Beyond the Eclipse. I would like to add a credit for the artist Jorge Posada, who provided his paintings for the covers of both books. Covers by Colombian artist Jorge Posada http://www.jorgeposada-art.com.

Growing up in the inner city, Chris seen and heard a lot, only in his early twenties, he's what most might call an old soul. By his teenage years, he had a maturity and sincerity in his writings that were both thought provoking and heart warming. Early joy and pain have helped him to write about love, life and everything in between. Follow him in his journey from boy to young man as he expresses his life's trails and tribulations, up rises and down falls through passionate poetry. Travel from word to word, one poetic entry to the next. Witnessing a writing explosion on the topics of growing up without active parents and coping with the passing loved ones while contemplating his own death.