Learn about new strategies to improve service, quality, and profitability for quick service restaurants! Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the international foodservice industry food safety as an international problem and the formation of outreach committees to combat the challenges faced globally food consumption patterns and the driving forces that influence consumer food preferences the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants consumer attitudes toward airline food adding quick-service meals to airplane menus factors influencing parental patronage of QSRs a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus

The sales growth of multiunit, fast-food operators rose 315%from 1967 to 1972. The market influences on growth trends include population demographic characteristics, personal disposable income, price, varying lifestyle, and consumer attitude change. Difficult cost structures and competitive pressures have resulted in larger menus and longer hours. Locations and facilities that provide easy access and quick turnover are cost-effective. Methods to increase labor productivity and technology and franchising have added to industry growth. Effective management style and control plusadequate capital structure and finance enhance growth. 9, actual case studies present management decision-making processes and experiences that represent inital decisions that have influenced the competitiveness of each firm. The issue of operating policy is predominant.

Are you ready to buy your first fast food franchise but you have no idea what to expect? This book will help you decide whether to franchise or not. Learn about the key aspects to pay attention to so that you can do things the right way from the start. QSR is hard work, but very rewarding and profitable. This book takes you step by step through the process of making your decision. Once you own your franchise or business, the book will continue to guide you through the maze of daily management, so that you can always be one step ahead of your target and your competition. Follow this guide to the letter and you will enjoy your profits.