NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and Forbes Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. “Boston Beer’s Jim Koch offers readers a six-pack of wisdom.” – The Boston Globe Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it. Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching you own thirst – or someone else’s? "Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career." —Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co

Create your own natural infused teas, waters and tonics for detoxing, boosting your immunity and increasing your energy. The power of infused waters, teas, and tonics is increasingly sought after for boosting good physical and mental health. As the mainstream interest in healthy eating continues to grow, so too has the interest in healthy drinks, and especially in reducing consumption of alcohol. This book contains seventy nutrient-rich hot and cold infused-water recipes, guaranteed to not only quench your thirst but, make you feel better too. Recipes use myriad fruits and herbs--including lemon, kiwi, pomegranate, peach, mint, rosemary, cranberries, cucumber, raspberry, and vanilla--ensuring your palette will be as satisfied as your body.

Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.

Based on breakthrough new science in the field of hydration, Quench debunks many popular myths about "getting enough water" and offers a revolutionary five-day jump start plan that shows how better hydration can reduce or eliminate ailments like chronic headaches, weight gain, gut pain, and even autoimmune conditions. Chronic headaches, brain fog, fatigue, weight gain, insomnia, gut pain, autoimmune conditions. We may think these and other all-too-common modern maladies are due to gluten intake or too much sugar or too little exercise. But there is another missing piece to the health puzzle: Proper hydration. Yes, even in this era of Poland Spring many of us are dehydrated due to moisture-lacking diets, artificial environments, medications, and over-dependence on water as our only source of hydration. For this reason, that new diet or exercise plan may fail because our body doesn't have enough moisture to support it. Quench presents a wellness routine that can reverse all of that, based on breakthrough new science in the field of hydration. Readers will be surprised to learn that drinking too much water can flush out vital nutrients and electrolytes. Here is where "gel water" comes in: the water from plants (like cucumber, berries, aloe), which our bodies are designed to truly absorb right down to the cellular level. In fact, Ms. Bria's work as an anthropologist led her to the realization that desert people stay hydrated almost exclusively from what they eat, including gel plants like cactus. Based on groundbreaking science from the University of Washington's Pollack Water Lab and other research, Quench offers a five-day jump start plan: hydrating meal plans and the heart of the program, smoothies and elixirs using the most hydrating and nutrient-packed plants. Another unique feature of their approach is micro-movements -- small, simple movements you can make a few times a day that will move water through your fascia, the connective tissue responsible for hydrating our bodies. You will experience more energy, focus, and better digestion within five days . . . then move onto the lifetime plan for continued improvements, even elimination of symptoms.

Literary Nonfiction. Memoir. "Part affecting memoir, part lyric meditation on water, part cultural critique, but finally about all that is unquenchable in the human experience, Nicole Walker has created a book that is truly sui generis. By turns wry, elegiac, and always elegant in its precision and force, Walker investigates all that is contradictory and curious in the micro climate of her immediate family and the macro climate of Utah to create not a dry treatise, not a windless flight of experimental prose, but a natural history of thirst in all its manifestations, at once compulsively readable and intensely personal." Robin Hemley"