Detailed, expert guidance on using Quality Function Deployment and Voice of the Customer in Six Sigma environments • • A complete update to Lou Cohen's classic process improvement guide: now fully aligns QFD with all modern Six Sigma methodologies. • Includes an expanded, start-to-finish case study demonstrating how QFD functions from all angles, including design, marketing, technology, and service. • Revised by Joe Ficalora and his team of world-class experts at Six Sigma Breakthrough Technologies. The first edition of Lou Cohen's Quality Function Deployment helped thousands of organizations use QFD to deliver higher-quality, more userfocused product designs, while introducing techniques that anticipated powerful recent innovations such as Design for Six Sigma (DFSS). Now, Cohen's classic has been thoroughly updated to fully align QFD with the latest Six Sigma methodologies. Revised by world-class Six Sigma expert Joe Ficalora and his team at Six Sigma Breakthrough Technologies, this new edition offers a comprehensive perspective on QFD built on methodologies derived from dozens of successful Six Sigma and DFSS deployments. Through an expanded, start-to-finish case study, the authors show how QFD should function from all angles, including design, marketing, technology, and service. They systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS).

Make the Most of QFD and the Voice of the Customer in Six Sigma Environments Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies. Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service. Learn how to Identify the roles and advantages of QFD in today’s global business environment Understand every element of the House of Quality (HOQ) Use QFD to drive more competitive product and service development Move from the processes you have to the processes you want Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully Extend the HOQ concept all the way through project completion Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning Adapt QFD for software development, service development, and organizational planning Whether you’re working in operations, engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments.

Quality function deployment (QFD) is an effective tool to help organizations to become more competitive by designing their products and services to satisfy customers’ requirements. This book is precise and direct and focuses on the key issues in building the House of Quality otherwise known as Quality Function Deployment (QFD). By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how priorities of customer needs are established, and how activities are benchmarked. Furthermore, this new edition expands the topic to include process change initiatives on the premise that QFD cannot be achieved if the organization itself is not transformed to achieve customer satisfaction. The manager is guided on how to solve critical problems to achieve customer satisfaction. The book guides the reader to understand how companywide quality activities are related to QFD. This association is often lacking in other presentations that treat QFD as if it is independent of other quality efforts, such as process change initiative. The book will therefore include information on related quality initiatives such as: • Identification of customer needs • Benchmarking & re-engineering • Strategic planning • Quality assurance • Stakeholder teams • Cost control & productivity improvement • Six sigma • Process change initiative

Quality function deployment (QFD) is an effective tool to help organizations become more competitive by designing their products and services to satisfy cutomers' requirements. The manager is guided on a step-by-step process to attaining this goal. This book is precise and direct and focuses on key issues in building the House of Quality otherwise known as QFD. By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how weights are assigned, how priorities are developed, and how activities can be benchmarked. The manager also understands how to solve the critical problems that help achieve customer satisfaction. This book also guides the reader to understand how companywide quality activities are related to QFD. This link is often lacking in other presentations of QFD that often fail to show the linkage between QFD and other quality initiatives and management programs.

Das Konzept des Quality Function Deployment (QFD) setzt mit Hilfe einer Reihe von Matrizen Kundenwünsche in Konstruktions- oder Designerfordernisse um. Die Konstruktions- und Designerfordernisse wiederum werden umgesetzt in Produkt- bzw. Teilprodukteigenschaften, die ihrerseits wieder auf Produktionsprozesse und anschließend auf spezielle Prozeß- und Steuerungsmechanismen übertragen werden. Dieses Buch wendet das QFD Konzept auf eine Reihe von unternehmerischen Schlüsselthemen an, die bislang unbehandelt geblieben sind, wie z. B. ISO9000, Service Design, Robust Design und Software Design. Das Buch wird mit Begleitdiskette geliefert, die mit der entsprechenden QFD Software ausgestattet ist. (11/97)

This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.

Real-world examples and hands-on experience are invaluable resources when learning how to use new methods and tools, whether in training or in a classroom. Yet there are very few books on Design for Six Sigma (DFSS) that provide the practical knowledge required to be up and running quickly. Until now. Design for Six Sigma in Product and Service Dev