J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.

Since the creation of the Minnesota Vikings in 1960, this football team has been more than just another franchise. To the fans who love them, and the haters who can’t help but admire them, the Minnesota Vikings are an unstoppable force in the NFL. In this heartwarming and inspirational book, Jim Bruton takes a look beyond the game and examines what the Minnesota Vikings have meant to fans and communities across the country. Covering the Vikings from every angle, A Tradition of Purple is an up-close look at the players, coaches, charities, Hall of Famers, and people behind the scenes who have come to define what it means to be Purple over the last fifty years. Readers will get an inside look at such famous Vikings as Norm Van Brocklin, Bud Grant, Fran Tarkenton, Carl Eller, Alan Page, Jim Marshall, Chris Doleman, Adrian Peterson, and more. This is not a book only about football, this is also a book about life, community, and the team that inspires a legacy.

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

Explore numbers through items found in a purple purse.

The Pulitzer Prize– and National Book Award–winning novel is now a new, boldly reimagined film from producers Oprah Winfrey and Steven Spielberg, starring Taraji P. Henson, Danielle Brooks, and Fantasia Barrino. A PBS Great American Read Top 100 Pick Celie has grown up poor in rural Georgia, despised by the society around her and abused by her own family. She strives to protect her sister, Nettie, from a similar fate, and while Nettie escapes to a new life as a missionary in Africa, Celie is left behind without her best friend and confidante, married off to an older suitor, and sentenced to a life alone with a harsh and brutal husband. In an attempt to transcend a life that often seems too much to bear, Celie begins writing letters directly to God. The letters, spanning 20 years, record a journey of self-discovery and empowerment guided by the light of a few strong women. She meets Shug Avery, her husband’s mistress and a jazz singer with a zest for life, and her stepson’s wife, Sofia, who challenges her to fight for independence. And though the many letters from Celie’s sister are hidden by her husband, Nettie’s unwavering support will prove to be the most breathtaking of all. The Color Purple has sold more than five million copies, inspired an Academy Award-nominated film starring Oprah Winfrey and directed by Steven Spielberg, and been adapted into a Tony-winning Broadway musical. Lauded as a literary masterpiece, this is the groundbreaking novel that placed Walker “in the company of Faulkner” (The Nation), and remains a wrenching—yet intensely uplifting—experience for new generations of readers. This ebook features a new introduction written by the author on the 25th anniversary of publication, and an illustrated biography of Alice Walker including rare photos from the author’s personal collection. The Color Purple is the 1st book in the Color Purple Collection, which also includes The Temple of My Familiar and Possessing the Secret of Joy.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Shows ways to turn fingerprints into animals, birds, or people.