How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Believe in the possible . . . with this "warm, witty, and wise" New York Times bestselling novel from three-time Newbery Honor winner Jennifer L. Holm. A perfect read about a child's relationship with her grandfather! Galileo. Newton. Salk. Oppenheimer. Science can change the world . . . but can it go too far? Eleven-year-old Ellie has never liked change. She misses fifth grade. She misses her old best friend. She even misses her dearly departed goldfish. Then one day a strange boy shows up. He’s bossy. He’s cranky. And weirdly enough . . . he looks a lot like Ellie’s grandfather, a scientist who’s always been slightly obsessed with immortality. Could this pimply boy really be Grandpa Melvin? Has he finally found the secret to eternal youth? With a lighthearted touch and plenty of humor, Jennifer Holm celebrates the wonder of science and explores fascinating questions about life and death, family and friendship, immortality . . . and possibility. And don’t miss the much-anticipated sequel, The Third Mushroom! "Warm, witty and wise"—The New York Times "Awesomely strange and startlingly true-to-life. It makes you wonder what's possible." -- Rebecca Stead, Newbery Medal-winning author of When You Reach Me SUNSHINE STATE AWARD FINALIST!

Gilbert has almost everything his fishy heart could desire: a castle, a chest filled with treasure, and food that falls from the sky. But there's one BIG thing missing from his life: a pet. And so begins Gilbert's harrowing search for the perfect fishbowl companion - a search filled with loud barking, quiet buzzing, and one giant whiskered surprise! With snappy, rhythmic text and the most irresistible goldfish in picture book history, this tale of fish woe and triumph will make readers long for a pet as lovable as Gilbert. Watch a Video

The goldfish, Carassius auratus, a member of the Carp family, Cyprinidae, has been domesticated for many hundreds of years, as a food fish, a laboratory animal and now most important commercially, for ornamental and aesthetic purposes. There are now many scores of recognised varieties, which have been produced over time by selection processes and other methods described in detail in this stimulating book. Goldfish Varieties and Genetics covers all major aspects relating to goldfish breeding and genetics in a readable and user-friendly style. An account is presented of the domestication and evolution of the goldfish, including comprehensive details of the relevant genetic and biological principles involved in the development strategies and production of new varieties. The book also covers the subject of goldfish appreciation and the international significance of goldfish shows and show standards. The book concludes with an exciting forward look at the potential evolutionary future for the goldfish. This important and timely book brings together, for the first time, a wealth of scientific information, presented in a clear and understandable manner by Dr Joseph Smartt, who has many years' experience working in fish genetics and breeding. The book is a must-have purchase for all serious goldfish breeders, hobbyists and dealers, fish biologists and geneticists, aquarium keepers and aquaculture personnel. The author, Joseph Smartt is a Senior Visiting Research Fellow at the Department of Biological Sciences, University of Southampton, UK.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. This book gives you the keys to avoid this fate--and lead your organization into this exciting business climate. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive and thrive in a business climate in which customers hold all the cards. Jobseekers have the power to easily find out what working at your company is really like and expertise has become more democratic as employees collaborate with each other, as well as with vendors, customers, and even competitors. In A World Gone Social, you'll discover: what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, how to objectively assess the fitness of your company's current culture and social presence, and what it means to create an "open" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, A World Gone Social reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader.

In the start of a charmingly imaginative cozy series sure to delight fans of Carolyn Hart and Diane Mott Davidson, Diane Stingley introduces a blundering detective who believes herself to be the great-great-granddaughter of the legendary Sherlock Holmes. After failing to launch her career as a Hollywood actress, Tammy Norman returns home to North Carolina, desperate for a regular paycheck and a new lease on life. So she accepts a position assisting Shirley Homes, an exceptionally odd personage who styles herself after her celebrated “ancestor”—right down to the ridiculous hat. Tammy isn’t sure how long she can go on indulging the delusional Shirley (who honestly believes Sherlock Holmes was a real person!), but with the prospect of unemployment looming, she decides to give it a shot. Tammy’s impression of her eccentric boss does not improve when their first case involves midnight romps through strangers’ yards in pursuit of a phantom dog—that only their client can hear. But when the case takes a sudden and sinister turn, Tammy has to admit that Shirley Homes might actually be on to something. . . . Praise for The Case of the Invisible Dog “A protagonist with panache stars in a delightful twist on the Sherlockian tradition. This dazzling series debut is sheer fun.”—Carolyn Hart, bestselling author of the Death on Demand series and winner of the Agatha, Anthony, and Macavity awards “Crazy-like-a-fox Shirley Homes is the funniest sleuth I’ve read in years, and she’s sure to steal the reader’s heart as she did mine. In Diane Stingley’s fresh, fabulous, and fast-paced The Case of the Invisible Dog, the game’s definitely afoot!”—Sarah Graves, bestselling author of the Home Repair is Homicide series “Hold on to your deerstalker as Shirley Homes channels her great-great-grandfather and leads you and her own Watson on a crazy ride—that is, investigation—looking for both an invisible dog and a murderer. Woof!”—Marty Wingate, author of The Garden Plot