Should you always "think about it"? Are you "only as good as your last game"? Is it just a matter of "keeping your eye on the ball"? The answer to these questions is no, and to help you steer a course through the many challenges of a sporting career this second edition of Pure Sport sets out, in everyday language, the lessons you can take from contemporary sport psychology – helping you recognise what works and what doesn’t when it comes to improving performance. As the title suggests, Pure Sport goes back to basics by highlighting practical concerns for those involved with competitive sport at every age and level – from junior club members to Olympic athletes. Drawing on their considerable experience as both applied sport psychologists and academics, the authors present practical advice and a powerful array of techniques for channelling and harnessing mental skills with the goal of improving sporting performance. Drawing on the international popularity of the first edition, in this fully updated second edition the authors have taken the opportunity to revamp chapters with colour photographs, contemporary examples, and sporting anecdotes, and the book is now even more accessible for those without a formal background in psychology. Pure Sport, Second Edition is essential reading for anyone with an active involvement or interest in sport, it will help students, coaches, teams, and sportsmen and women to sharpen their mental edge and so realise their true potential in sport and through sport.

Pure Sport is a practical guide that provides insights on asserting positive mindsets, realising potential, remaining resilient against setbacks and using these experiences to move on to greater success. The book follows the journey of the athlete through six clear steps, creating a logical framework for applied sport psychology or a path you can follow in your own practice. The third edition is fully updated and now more accessible than ever, including new advice on maintaining a resilient attitude and taking care of athletes’ mental well-being. Drawing on decades of both practical and theoretical knowledge, the authors deliver practical advice with a thorough grounding in sport psychology, supplemented by case studies, reflection questions, common problems and effective solutions, and useful summaries of key points. Pure Sport is essential reading for all those actively involved and interested in sport, from sports psychologists and academics, to athletes and coaches.

The use of antioxidants in sports is controversial due to existing evidence that they both support and hinder athletic performance. Antioxidants in Sport Nutrition covers antioxidant use in the athlete ́s basic nutrition and discusses the controversies surrounding the usefulness of antioxidant supplementation. The book also stresses how antioxidants may affect immunity, health, and exercise performance. The book contains scientifically based chapters explaining the basic mechanisms of exercise-induced oxidative damage. Also covered are methodological approaches to assess the effectiveness of antioxidant treatment. Biomarkers are discussed as a method to estimate the bioefficacy of dietary/supplemental antioxidants in sports. This book is useful for sport nutrition scientists, physicians, exercise physiologists, product developers, sport practitioners, coaches, top athletes, and recreational athletes. In it, they will find objective information and practical guidance.

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Although everyone loves to watch a fair, evenly matched sports contest, there is no such thing as "pure sport". The Sport and Society Reader is a collection of key scholarly and journalistic articles that demonstrate the ways that the sports we love to watch and the teams we love to root for are embedded in important social structures and processes that undermine sports' "purity". The volume presents articles on: sports with - more or less - class race matters in sports gender myths and privileges in sports sports and deviance sexuality and sport globalizing sport. The articles selected are both entertaining and highly illustrative of the links between sport and other areas of social study, resulting in a book that is as compelling as it is useful. In addition, the introductory approach used throughout orients the reader to specific key issues, making The Sport and Society Reader an ideal standalone text for students of all levels. Davide Karen and Robert E. Washington's fascinating collection of scholarly and journalistic articles challenges the prevailing perception of sports, and will stimulate discussion in the classroom and beyond. This is essential reading for all students of sports studies, the sociology of sport, and the sociology of culture.

The issue of doping has been the most widely discussed problem in sports ethics and is one of the most prominent issues across sports studies, the sports sciences and their constituent disciplines. This book adds uniquely to that catalogue of discourses by focusing on extant anti-doping policy and doping practices from a range of multi-disciplinary perspectives (specifically ethical, legal, and social scientific). With contributions from a world-class team of scholars and legal practitioners from the UK, Europe and North America, the book explores key contemporary issues such as: sports medicine international doping policy the whereabouts system the criminalization of doping privacy rights, gene doping and ethics imperfection in doping test procedures steroid use in the general population. Doping and Anti-Doping Policy in Sport offers an important critique of contemporary anti-doping policy and is essential reading for any advanced student, researcher or policy maker with an interest in this vital issue.

This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.