Publishers, Distributors and Wholesalers of the United States, 2012
Title | Publishers, Distributors and Wholesalers of the United States, 2012 PDF eBook |
Author | Bowker Editorial Staff |
Publisher | |
Pages | 0 |
Release | 2011-10 |
Genre | |
ISBN | 9781592377299 |
Publishers, Distributors & Wholesalers of the U.S.,trade; in two information-packed volumes, offers detailed data on the 186,000 active U.S. publisher, distributors, wholesalers and other related businesses.
PUBLISHERS, distributors, & wholesalers of the United States...
Title | PUBLISHERS, distributors, & wholesalers of the United States... PDF eBook |
Author | R R Bowker Publishing |
Publisher | R. R. Bowker |
Pages | 1934 |
Release | 1988 |
Genre | Language Arts & Disciplines |
ISBN | 9780835224758 |
Publishers, Distributors & Wholesalers in the Us, 2013
Title | Publishers, Distributors & Wholesalers in the Us, 2013 PDF eBook |
Author | Bowker |
Publisher | |
Pages | 0 |
Release | 2012-10 |
Genre | |
ISBN | 9781592379736 |
This comprehensive work allows the user to track down any publisher, from the large houses to small presses, and any distributor, quickly and easily. Whether for collection development or book store ordering, this up-to-date resource is a must.
Publishers, Distributors & Wholesalers of the United States
Title | Publishers, Distributors & Wholesalers of the United States PDF eBook |
Author | R.R. Bowker company |
Publisher | |
Pages | 2040 |
Release | 2003 |
Genre | Book industries and trade |
ISBN | 9780835245449 |
Statistical Abstract of the United States
Title | Statistical Abstract of the United States PDF eBook |
Author | |
Publisher | |
Pages | 1046 |
Release | 2006 |
Genre | United States |
ISBN |
The Definitive Guide to Entertainment Marketing
Title | The Definitive Guide to Entertainment Marketing PDF eBook |
Author | Al Lieberman |
Publisher | Pearson Education |
Pages | 305 |
Release | 2013 |
Genre | Business & Economics |
ISBN | 0133092089 |
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Publishing for Profit
Title | Publishing for Profit PDF eBook |
Author | Thomas Woll |
Publisher | Chicago Review Press |
Pages | 401 |
Release | 2010 |
Genre | Business & Economics |
ISBN | 1569765642 |
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.