Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals! Susan Daffron is also the author of the popular shelter and rescue fundraising book, "Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups."

Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant.

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival. Funds to the Rescue is written specifically for humane groups. This book saves you from wasting time as you search for new revenue streams to support your humane organization. The book begins with "The Hows and Whys of Fundraising" and follows with 101 entertaining and creative ideas. Armed with these 101 fundraising ideas, you'll never struggle to find the money you need to support your animal shelter or pet rescue again.

How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.

During World War I, as young men journeyed overseas to battle, American women maintained the home front by knitting, fundraising, and conserving supplies. These became daily chores for young girls, but many longed to be part of a larger, more glorious war effort--and some were. A new genre of young adult books entered the market, written specifically with the young girls of the war period in mind and demonstrating the wartime activities of women and girls all over the world. Through fiction, girls could catch spies, cross battlefields, man machine guns, and blow up bridges. These adventurous heroines were contemporary feminist role models, creating avenues of leadership for women and inspiring individualism and self-discovery. The work presented here analyzes the powerful messages in such literature, how it created awareness and grappled with the engagement of real girls in the United States and Allied war effort, and how it reflects their contemporaries' awareness of girls' importance.

An unvarnished family memoir of three generations of Irish-Catholic Boston firemen

This book will appeal to businesses, authors, performers, speakers, agents, managers, non-profit groups, & those involved with P.R., marketing, advertising, or the media: a huge potential audience. Written by the marketing V.P. for one of the top 100 video retailers, it also includes comments, tips, & interviews from other media pros & experts. It features a key point summary for each chapter, checklists for doing all important publicity activities, an "Information, Help, & Sources" section (bibliography), plus illustrations, examples, & it has a motivational quality to it. Here's what some of the pros said about this book. Earl Paige, marketing editor, with Billboard Magazine (who also wrote the foreword) said, "All the tools for handling & exploiting publicity are in this valuable trade book by Dennis Stricker." Mark Donovan, business/financial consultant said, "Dennis takes the mystery out of getting publicity. His publicity book is a complete, easy-to-understand, self-help guide. It's a mandatory addition to the desk of every business owner." Frank Moldstad, trade magazine editor & associate publisher said, "Good practical advice. The word practical doesn't sound very exciting, but too often such suggestions are not realistic. This is, & is creative to boot."