Mr. Lee's Publicity Book

Mr. Lee's Publicity Book
Title Mr. Lee's Publicity Book PDF eBook
Author Ivy Ledbetter Lee
Publisher
Pages 400
Release 2017-06-30
Genre Business & Economics
ISBN 9780999024522

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This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as ¿talkies¿ were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee¿s Publicity Book: A Citizen¿s Guide to Public Relations will also enjoy fascinating observations from some of today¿s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee¿s day and today, and also explore the progress, or lack thereof, in the public¿s comprehension of publicity¿s impact today.

Peter Oliver’s “Origin and Progress of the American Rebellion”

Peter Oliver’s “Origin and Progress of the American Rebellion”
Title Peter Oliver’s “Origin and Progress of the American Rebellion” PDF eBook
Author Peter Oliver
Publisher Stanford University Press
Pages 204
Release 1967
Genre History
ISBN 9780804706018

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One difficulty in writing a balanced history of the American Revolution arises in part from its success as a creator of our nation and our nationalistic sentiment. Unlike the Civil War, unlike the French Revolution, the American Revolution produced no lingering social trauma in the United States—it is a historic event widely applauded by Americans today as both necessary and desirable. But one consequence of this happy unanimity is that the chief losers of the War of Independence—the American Loyalists—have fared badly at the hands of historians. This explains, in part, why the account of the Revolution recorded by self-professed Loyalist and Chief Justice of the Superior Court of Massachusetts, Peter Oliver, has heretofore been so routinely overlooked. Oliver's manuscript, entitled "The Origins & Progress of the American Rebellion," written in 1781, challenges the motives of the founding fathers, and depicts the revolution as passion, plotting, and violence. His descriptions of the leaders of the patriot party, of their program and motives, are unforgiving, bitter, and inevitably partisan. But it records the impressions of one who had experienced these events, knew most of the combatants intimately, and saw the collapse of the society he had lived in. His history is a very important contemporary account of the origins of the revolution in Massachusetts, and is now presented here in it entirety for the first time.

American Educational Digest

American Educational Digest
Title American Educational Digest PDF eBook
Author
Publisher
Pages 570
Release 1925
Genre Education
ISBN

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JUDICIOUS ADVERTISING

JUDICIOUS ADVERTISING
Title JUDICIOUS ADVERTISING PDF eBook
Author
Publisher
Pages 934
Release 1915
Genre
ISBN

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The School Executive

The School Executive
Title The School Executive PDF eBook
Author
Publisher
Pages 592
Release 1925
Genre Education
ISBN

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Bulletin

Bulletin
Title Bulletin PDF eBook
Author
Publisher
Pages 1266
Release 1939
Genre Agricultural credit
ISBN

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School & Society

School & Society
Title School & Society PDF eBook
Author James McKeen Cattell
Publisher
Pages 678
Release 1920
Genre Education
ISBN

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