Television in India has come a long way from its humble beginnings in 1959 with only some form of experimental broadcasts to becoming a flourishing sector with more than 800 channels today. Doordarshan, the public service broadcaster started off with socio-educational experiments have become a multi-channel network with an international channel, multiple regional channels catering to diverse linguistic and ethnic groups, and seven all-India channels. Rommani Sen Shitak examines the changes that have taken place in public service broadcasting in India w.r.t Doordarshan in the realm of policies, financing, programming, and organizational aspects. Supported by in-depth interviews conducted with broadcasters, media academics, and journalists, the author provides a detailed analysis of the strategies implemented by Doordarshan when faced with its biggest challenge in the form of competition from private networks.

Takes a scholarly perspective aimed at creating debate about the role and function of public service broadcasting at a time that it is facing a variety of threats, from governments, and from commercialization of broadcasting. This book gives a global perspective on the state of public service broadcasting in the age of globalization.

Enter The World of Mass Media is an outcome of the author's interactions with numerous readers and Mass Communication enthusiasts all over the nation regarding the need of a good resource book on the subject. Essentially all encompassing, the book does not merely go through the different aspects of Mass Communication, but also sets standards for the future. This book with the help of some of the best known minds in the field of Mass Communication, Marketing and Information Technologies, seeks to set forward, for the first time in India, a germinating set of standards, norms and ethics to be followed on the Internet. Enter The World of Mass Media thus also sets out to lay grounds for the future of Mass Communication. A reader, after going through this book, will not only have an understanding of the subject, but coupled with his own added insights, he would also be capable of being a transforming force in the field.

This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India. Set in the context of a transformed media landscape, the book attempts to understand and analyze the role of two private national news channels, NDTV 24×7 and Aaj Tak, in producing mediatized narratives that offer a commentary on the various social, political, cultural, religious and economic issues in the public domain. This is achieved by critically examining the process and techniques of production, representation and consumption of current affairs programs such as studio debates, panel discussions, audience talk shows and documentaries aired on both the channels. Highlighting some of the key trends that impinge on the structure and mode of operation of television news media in contemporary India, the book offers a simultaneous examination of how the production, representation and consumption of the mediatized discourses shape the nature of public discourse and have social-political ramifications for the functioning of Indian democracy. The book will be of interest to researchers in sociology, media and communication studies, popular culture and South Asian Studies.

Developing nations have been experimenting with different models and theories in their quest for development for decades but are missing some critical elements when mirrored or judged via a Westernized lens. In order for these countries to successfully establish their identity and address issues that have held them back in the past, further study on the use of media and philosophy in correlation with development must be conducted. The Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries examines how media can be utilized to bridge the gap between the past and the future for developing countries and drive sustainable development. The book also seeks to reimagine development within developing regions through the prism of their unique cultures, religions, media, and philosophies so they can take hold of their identity and portrayals within the international arena. Covering topics such as human development, new media, language, and culture, this major reference work is ideal for government officials, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

This Volume consist 1st 4 Units 1. Teaching Aptitude 2. Research Aptitude 3. Comprehension 4.Communication

This first-of-a-kind volume provides a snapshot of existing science communication policy and practice in India across different S&T sectors, and offers solutions to building effective communication. It provides an understanding on how to avoid societal clashes in situations when science meets the public in these sectors. The editors and contributors argue that effective S&T communication leads not only to a more informed public but also benefits research itself, and in a changing society like India this is a crucial element related to good governance and policy making. In this volume, experienced masters of the craft provide practical solutions to making S&T communication more effective in a vast democracy like India, which has complex issues related to literacy levels, diverse languages, varying political will, reach, and resources. Through, discussions on cases of creating information modules for the public on the Internet, television and radio, social media, as well a s traditional ways of outreach like people’s science movements, holding popular science events, and fairs, the volume provides highly valuable directions on how developing countries with low resources and complex populations can communicate S&T research to the public and bridge communication gaps. This volume will interest researchers from science, social science, mass communication and public relations departments, journalists, as well as practitioners and policy makers from government and non-government institutions involved in S&T policy, practice and communication and people who want to understand the complex S&T landscape of India.