Public Relations in Practice

Public Relations in Practice
Title Public Relations in Practice PDF eBook
Author Kate Kurtin
Publisher Oxford University Press, USA
Pages 144
Release 2019
Genre Public relations
ISBN 9780190912079

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Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

Public Relations

Public Relations
Title Public Relations PDF eBook
Author Jacquie L′Etang
Publisher SAGE
Pages 306
Release 2007-11-21
Genre Business & Economics
ISBN 1446234878

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

The Practice of Government Public Relations

The Practice of Government Public Relations
Title The Practice of Government Public Relations PDF eBook
Author Mordecai Lee
Publisher Routledge
Pages 274
Release 2017-09-25
Genre Political Science
ISBN 1351541358

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In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Public Relations

Public Relations
Title Public Relations PDF eBook
Author Philip Henslowe
Publisher Kogan Page Publishers
Pages 164
Release 2003
Genre Business & Economics
ISBN 9780749440725

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Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Big Ideas in Public Relations Research and Practice

Big Ideas in Public Relations Research and Practice
Title Big Ideas in Public Relations Research and Practice PDF eBook
Author Finn Frandsen
Publisher Emerald Group Publishing
Pages 244
Release 2019-10-03
Genre Business & Economics
ISBN 1838675094

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Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Public Relations Practices

Public Relations Practices
Title Public Relations Practices PDF eBook
Author Allen H. Center
Publisher Prentice Hall
Pages 494
Release 1985
Genre Business & Economics
ISBN

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Public Relations in Practice

Public Relations in Practice
Title Public Relations in Practice PDF eBook
Author Anne Gregory
Publisher Kogan Page Publishers
Pages 228
Release 2004
Genre Business & Economics
ISBN 9780749433819

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Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.