An up-to-date introduction to opinion polling and its impact on, and significance in, British political life. It covers topics such as the history of polling, its methodology, polling in election campaigns and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role of political opinion polling and their future in British politics. For students of British Politics, Electoral Studies, and Political Sociology. Or for anyone interested in British politics.

First published in 1970 Public opinion polls and British politics provides an introductory guide to political polling in Britain. The book describes the polling organizations themselves, their sampling methods, and some of the general problems encountered in survey work. A distinction is drawn between polls concerned with voting intentions (predictive polls) and polls concerned with the expression of opinion (opinion polls), and problems of interpretation in each are discussed. Public opinion polls are then considered in the context of British politics – firstly their relationship with the general principles of representative democracy, and secondly their effect on the practice of politics. Finally, a word of caution is sounded against taking the polls too seriously as accurate indicators of the thinking of the British electorate and also against treating the implications of their potential uses too lightly. This book is a must read for students of British politics, election studies and political science.

Politics and Public Opinion in Britain is an introduction to the use of opinion polls and their impact on British political life. David Broughton combines a non-technical explanation of the theory and methodology of opinion polling with an historical account of the development of political polling and an analysis of the impact of polling on politics. The book addresses such issues as the impact of polling at both national and local level and the extent to which polls really do influence voters. It also examines the role of political issues in polling, and looks in detail at the 1992 General Election campaign. In conclusion, the future of political polling is discussed.

Whereas modernist writers lauded the consecrated realm of subjective interiority, mid-century writers were engrossed by the materialization of the collective mind. An obsession with group thinking was fuelled by the establishment of academic sociology and the ubiquitous infiltration of public opinion research into a bevy of cultural and governmental institutions. As authors witnessed the materialization of the once-opaque realm of public consciousness for the first time, their writings imagined the potentialities of such technologies for the body politic. Polling opened new horizons for mass politics. Public Opinion Polling in Mid-Century British Literature traces this most crucial period of group psychology's evolution--the mid-century--when psychography, a term originating in Victorian spiritualism, transformed into a scientific praxis. The imbrication of British writers within a growing institutionalized public opinion infrastructure bolstered an aesthetic turn towards collectivity and an interest in the political ramifications of meta-psychological discourse. Examining works by H.G. Wells, Evelyn Waugh, Val Gielgud, Olaf Stapledon, Virginia Woolf, Naomi Mitchison, Celia Fremlin, Cecil Day-Lewis, and Elizabeth Bowen, this book utilizes extensive archival research to trace the embeddedness of writers within public opinion institutions, providing a fresh explanation for the new material turn so often associated with interwar writing.

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.

Challenging received opinion and breaking new ground in Kipling scholarship, these essays on Kipling's attitudes to the First World War, to the culture of Edwardian England, to homosexuality and to Jewishness, bring historical, literary critical and postcolonial approaches to this perennially controversial writer.The Introduction situates the book in the context of Kipling's changing reputation and of recent Kipling scholarship. After the perspectives of Chesterton (1905), Orwell (1942) and Jarrell (1960), newer contributions address Kipling's approach to the Boer war, his involvement with World War One, his Englishness and the politics of literary quotation. Different aspects of Kipling's relation to India are explored, including the 'Mutiny', Eastern religions, his Indian travel writings and his knowledge of 'the vernacular'. This collection, whose contributors include Hugh Brogan, Dan Jacobson, Daniel Karlin and Bryan Cheyette, is essential reading for academics and students of Kipling, Victorian and Edwardian English literature and cultural history.