Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.

"Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.

This guidance was developed in coordination with Federal, State, tribal, and local Public Information Officers (PIOs). The goal of this publication is to provide operational practices for performing PIO duties within the Incident Command System (ICS). It offers basic procedures to operate an effective Joint Information System (JIS). During an incident or planned event, coordinated and timely communication is critical to effectively help the community. Effective and accurate communication can save lives and property, and helps ensure credibility and public trust. This Basic Guidance for Public Information Officers provides fundamental guidance for any person or group delegated PIO responsibilities when informing the public is necessary. The guidance also addresses actions for preparedness, incident response, Joint Information Centers (JICs), incident recovery, and Federal public information support. The guidance material is adaptable to individual jurisdictions and specific incident conditions.

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. - Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings - Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis - Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector - Updated information in each chapter, especially on how social media has emerged as a force in disaster communications

NBU Carpe Diem is an online magazine curated and produced by the students, research scholars and faculty members of the Department of Mass Communication, University of North Bengal, India. The magazine was conceptualized by Dr. Barun Roy PhD, Assistant Professor and Head of the Department as a part of a departmental lab journal through which the students could hone their skills learnt during the course of their study as well as get professional experience in working for a professional magazine. The magazine publishes issues concerning communication studies, art, culture, history, architecture and everything else sans politics that fascinates the young minds of its producers. The University of North Bengal or the Department of Mass Communication, University of North Bengal and the faculty members are not responsible for what is published in this magazine. And all the contributors are SINGULARLY responsible for the opinions and contents they share through this magazine. However, having said that Carpe Diem holds the highest standard in terms of Journalistic professionalism and will strive not to err, but if ‘to err is human’, Carpe Diem will learn and always strive for excellence. Above all she will strive to reach out to the world and connect, to share, to learn, to celebrate life and ultimately Seize the Day, Carpe Diem!

This new edition of Introduction to Discourse Studies (IDS) is a thoroughly revised and updated version of this successful textbook, which has been published in four languages and has become a must-read for anyone interested in the analysis of texts and discourses. Supported by an international advisory board of 14 leading experts, it deals with all main subdomains in discourse studies, from pragmatics to cognitive linguistics, from critical discourse analysis to stylistics, and many more. The book approaches major issues in this field from the Anglo-American and European as well as the Asian traditions. It provides an ‘academic toolkit’ for future courses on discourse studies and serves as a stepping stone to the independent study of professional literature. The chapters are subdivided in modular sections that can be studied separately. The pedagogical objectives are further supported by over 500 index entries covering frequently used concepts that are accurately defined with examples throughout the text; more than 150 test-yourself questions, all elaborately answered, which are ideal for self-study; nearly 100 assignments that provide ample material for lecturers to focus on specific topics in their courses. Jan Renkema is Emeritus Professor of Discourse Quality at the Department of Communication and Information Sciences at Tilburg University, The Netherlands. He is also editor of Discourse, of Course (2009) and author of The Texture of Discourse (2009). In 2009, a Chinese edition of Introduction to Discourse Studies was published by Shanghai Foreign Language Education Press. Christoph Schubert is Full Professor of English Linguistics at Vechta University, Germany. He is author of an Introduction to English text linguistics (2nd ed. 2012) and co-editor of Pragmatic Perspectives on Postcolonial Discourse (2016) and Variational Text Linguistics (2016).

Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.