Psychology in Plain English is an easy-to-read, somewhat folksy book describing principles of psychology and how they relate to real life. Dr. Richards uses anecdotes, personal examples, wicked humor, and explanations honed through more than 30 years and more than 700 psychology classes to covers some of his most popular classroom topics. How do we learn fears and phobias, and how can they be removed? Why is punishment not the best learning technique, or even second best? How does psychology differ from common sense? Is it true we only use 10% of our brains? Why do averages often tell us very little? Why does the English language, the language of science, business, and air traffic control, suck big time?Topics run the gamut from the origins of sexuality, practical uses and limitations of punishments and rewards, the origins of fears and phobias, factors that make things funny, keys to human happiness, common human errors in decision making, functions of different parts of the brain, and even what makes psychology psychology to start with. The overall result is a scientifically-supported yet easily understandable description of some of the more cutting edge research in psychology.

Ethics in Plain English is a practical and engaging resource that shows psychologists how to apply the principles of APA's Ethics Code to the ethical dilemmas that they encounter in their daily lives. This second edition has been wholly rewritten and updated to make it consistent with the newly revised standards of the APA Ethics Code (2002). Each ethical standard is reproduced in its entirety. Then it is translated into everyday language and is followed by a fictional case study that illustrates, in an entertaining way, how the standard might be applied to a real life situation. Examples of both problematic and exemplary behavior in diverse settings are provided. New to this edition are thought-provoking discussion questions after each case study, making the book even more useful for classroom use or self study.

This book is meant to be a supplement to a more detailed statistics textbook, such as that recommended for a statistics course in the social sciences. Also, as a reference book to refresh your memory about statistical concepts.

This book shows you how to write for customers and clients in language that’s easy to understand. It is a thorough companion to the writing process, with comprehensive guidance and advice on understanding your readers, planning and creating your text, and presenting your words in a good design.The contributor list reads like a who’s who of plain language experts. Plain Language in Plain English is a valuable resource for governments, businesses, service providers, and professionals in any field to improve their communication.From organizational guidelines, literacy awareness, and reader expectations, to effective speaking strategies for presentations, Plain Language in Plain English, is a comprehensive tool to have in your “communication toolbox.â€

Is repressed memory as common as Freud thought, and is Freud still important today? What mistakes do humans routinely make in judging how likely events are to occur? Why do we find patterns in events even when they are unrelated? How do genetics make some people more prone to drug addiction, sensation seeking, or being highly sociable? Just how do you teach old dogs new tricks, and how does this same mechanism end up causing superstitious behavior? How are sexual identity, sexual orientation, and sex roles developed, and what did we learn about that process from the case of the opposite sex identical twins? How much control do we have over our happiness, and how can we make our lives happier? More Psychology in Plain English is the companion volume to Psychology in Plain English. Through anecdotes, personal examples, wicked humor, and explanations honed through more than 30 years and more than 700 psychology classes, Dr. Richards covers some of his most popular classroom topics.

Understand why you feel and act the way you do Psychology For Dummies is a fun, user-friendly guide to the basics of human behavior and mental processes. In plain English—and using lots of everyday examples—psychologist Dr. Adam Cash cuts through the jargon to explain what psychology is all about and what it tells you about why you do the things you do. With this book as your guide, you'll: gain profound insights into human nature; understand yourself better; make sense of individual and group behaviors; explore different approaches in psychology; recognize problems in yourself and others; make informed choices when seeking psychological counseling; and much more. Shows you how understanding human psychology can help you make better decisions, avoid things that cause stress, manage your time to a greater degree, and set goals Helps you make informed choices when seeking psychological counseling Serves as an invaluable supplement to classroom learning From Freud to forensics, anorexia to xenophobia, Psychology For Dummies takes you on a fascinating journey of self discovery.

"Topics covered include speech act theory and indirect speech acts, politeness and the interpersonal determinants of language, language and impression management and person perception, conversational structure, perspective taking, and language and social thought."--Jacket