50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality' Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life Teaches essential critical thinking skills through detailed discussions of each myth Includes over 200 additional psychological myths for readers to explore Contains an Appendix of useful Web Sites for examining psychological myths Features a postscript of remarkable psychological findings that sound like myths but that are true Engaging and accessible writing style that appeals to students and lay readers alike

Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

"Psychological Testing by Theresa J. B. Kline is an accessible, easy-to-read book that effectively communicates the current concepts, trends, and controversies in the field of psychological testing. Readers are provided with an in-depth analysis of psychometrics in a format that will keep their attention and that they will be able to relate to the significance of psychological testing across numerous areas such as schools, businesses, clinical settings, military, or government." -Todd L. Chmielewski, PsycCRITIQUES, December 7, 2005 VOL. 50, NO. 49, ARTICLE 12 Psychological Testing: A Practical Approach to Design and Evaluation offers a fresh and innovative approach to students and faculty in the fields of testing, measurement, psychometrics, research design, and related areas of study. Author Theresa J.B. Kline guides readers through the process of designing and evaluating a test, while ensuring that the test meets the highest professional standards. The author uses simple, clear examples throughout and fully details the required statistical analyses. Topics include—but are not limited to—design of item stems and responses; sampling strategies; classical and modern test theory; IRT program examples; reliability of tests and raters; validation using content, criterion-related, and factor analytic approaches; test and item bias; and professional and ethical issues in testing. With the student in mind, Kline has created features that ease them into more difficult ideas, always stressing the practical use of theoretical concepts. Features include A step-by-step approach to designing a test, including construct identification, construct operationalization, collecting data, item assessment, and reliability and validity techniques Examples of data analyses with printouts and interpretation Up-to-date coverage of psychometric topics, such as difference scores, change scores, translation, computer adaptive testing, reliability and validity generalization, professional and ethical guidelines, and references IRT program outputs (dichotomous and multiple response) Coverage of traditional topics in the context of how they would be used, such as standard errors and confidence intervals Sampling approaches and their strengths and weaknesses, as well as response rates and missing data management Psychological Testing is perfectly suited as a main text for upper-level undergraduate and graduate Testing or Psychometrics courses in departments of Psychology, Education, Sociology, Management, and in the Human Services disciplines. Professional researchers, educators, and consultants will also want to add this to their libraries for up-to-date coverage of test design and evaluation techniques. "Professor Kline′s attempts to de-mystify complex measurement concepts are beautifully simplified and illustrated in her countless illustrations of practical and relevant problems for the mathematically-challenged student. This book is also a must-have for those who simply do not have the desire for the theoretical jargon used in similar textbooks but are interested in the important conceptual and practical aspects of measurement as they apply in their disciplines." —Arturo Olivarez, Jr., Texas Tech University "Kline′s Psychological Testing provides a well-written treatment of the critical issues in designing and evaluating psychometric instruments. This book will be very useful to advanced undergraduate students, graduate students, and researchers." —Richard Block, Montana State University

This collection of 30 readings pairs classic and contemporary articles on key social psychology topics to illustrate the contrast between the old and the new - and thus the progress and advances of the various aspects of the entire discipline.