In Psychological Foundation of Success, Stephen Kraus synthesizes decades of research on success and well-being, creating one of the most sophisticated and entertaining self-improvement books ever written. The result is a scientifically-valid five-step system for personal achievement that anyone can use.

The Foundation of a Successful Life teaches you lessons that can easily be implemented into your daily life in order to help you live your happiest and most successful life possible. In perhaps the most all-encompassing, comprehensive book on success ever written, this book walks you through a range of proven success thought patterns and skills that will help you achieve anything you want in life. Whether you're looking to enhance your personal life, your professional life, your academic life or a combination of these, these proven lessons will show you the way.

Twenty-five specialists from the field of sports psychology contribute 26 chapters to this text for undergraduate students in sport psychology courses, which may also appeal to graduate students and fellow professionals in the field. The text combines information from both basic and applied sources, from sport psychology and psychology. Coverage includes the evolution of sport psychology, personality and performance, motivation and sport, emotion and sport performance, intervention and performance enhancement, group dynamics, aggression in sport, gender issues in sport, psychological aspects of coaching, and psychological aspects of youth sport. Annotation copyrighted by Book News, Inc., Portland, OR.

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Psychologist David DeSteno draws on fresh research to reveal the most effective--and least appreciated--route to achievement: our emotions.

P.O.W.E.R. Learning is the only research-based student success series with a unifying system for critical thinking and problem solving. P.O.W.E.R. Learning: Foundations of Student Success utilizes this P.O.W.E.R. framework to maximize students' potential for success in college and life addressing the diverse, 2-year student population by providing direct, practical solutions to the challenges that students face as they navigate college and prepare for their careers. Using the scientifically-based, yet simple and class-tested principles of the P.O.W.E.R. (Prepare, Organize, Work, Evaluate, and Rethink) system, students gain a sense of mastery and achievement as they move through the text; with the growth of their confidence comes the increased intellectual enthusiasm and personal discipline needed for them to excel.

Monograph of selected articles on psychological aspects of educational technology - covers teacher training, teaching and teaching method, scholastic aptitude, the gifted and the disabled children, personality, motivation, behavioural attitudes, creative thinking, computer assisted instruction, etc. Bibliography pp. 375 to 386.