Psychological Foundations of Attitudes
Title | Psychological Foundations of Attitudes PDF eBook |
Author | Timothy C. Brock |
Publisher | |
Pages | 440 |
Release | 1968 |
Genre | Psychology |
ISBN |
Psychological Foundations of Attitudes
Title | Psychological Foundations of Attitudes PDF eBook |
Author | Anthony G. Greenwald |
Publisher | |
Pages | 407 |
Release | 1972 |
Genre | |
ISBN |
Psychological foundations of attitudes, ed
Title | Psychological foundations of attitudes, ed PDF eBook |
Author | Anthony G. Greenwald |
Publisher | |
Pages | |
Release | |
Genre | Attitude (Psychology) |
ISBN |
Psychological Foundations of Attitudes
Title | Psychological Foundations of Attitudes PDF eBook |
Author | Anthony G. Greenwald |
Publisher | Academic Press |
Pages | 432 |
Release | 2013-09-24 |
Genre | Psychology |
ISBN | 1483258513 |
Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.
Psychological Foundations of Personality
Title | Psychological Foundations of Personality PDF eBook |
Author | Louis Peter Thorpe |
Publisher | |
Pages | 626 |
Release | 1938 |
Genre | Personality |
ISBN |
The SAGE Handbook of Social Psychology
Title | The SAGE Handbook of Social Psychology PDF eBook |
Author | Michael A Hogg |
Publisher | SAGE |
Pages | 417 |
Release | 2007-03-26 |
Genre | Psychology |
ISBN | 1446204774 |
`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology.
Psychological Foundations of Marketing
Title | Psychological Foundations of Marketing PDF eBook |
Author | Allan J Kimmel |
Publisher | Routledge |
Pages | 406 |
Release | 2018-01-12 |
Genre | Business & Economics |
ISBN | 1315436078 |
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.