Promotional Decision Making: Practice and Theory

Promotional Decision Making: Practice and Theory
Title Promotional Decision Making: Practice and Theory PDF eBook
Author Patrick J. Robinson
Publisher
Pages 296
Release 1964
Genre Market surveys
ISBN

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Sales Promotion Decision Making

Sales Promotion Decision Making
Title Sales Promotion Decision Making PDF eBook
Author Steve Ogden-Barnes
Publisher Business Expert Press
Pages 197
Release 2015-01-12
Genre Business & Economics
ISBN 163157048X

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Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

Theory at a Glance

Theory at a Glance
Title Theory at a Glance PDF eBook
Author Karen Glanz
Publisher
Pages 52
Release 1997
Genre Health behavior
ISBN

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Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products

Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products
Title Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products PDF eBook
Author
Publisher
Pages 146
Release 1966
Genre Farm produce
ISBN

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Customer-Oriented Marketing Strategy

Customer-Oriented Marketing Strategy
Title Customer-Oriented Marketing Strategy PDF eBook
Author Tevfik Dalgic
Publisher Business Expert Press
Pages 173
Release 2013-03-15
Genre Business & Economics
ISBN 1606495216

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What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.

Health Promotion Theory

Health Promotion Theory
Title Health Promotion Theory PDF eBook
Author Liza Cragg
Publisher McGraw-Hill Education (UK)
Pages 186
Release 2013-10-16
Genre Medical
ISBN 0335263216

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Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses. The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like. The new edition has been comprehensively updated as follows: Additional, new and more challenging activities for readers to try out as they read Offers more in-depth coverage of key determinants of health and how these interact with health promotion Revised structure to allow more depth of coverage of health promotion theory Updated material and case examples that reflect contemporary health promotion challenges Health Promotion Theory, Second edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers. Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries. Series Editors: Rosalind Plowman and Nicki Thorogood. Contributors: Franklin Apfel, Virginia Berridge, Sara Cooper, Liza Cragg, Maggie Davies, Nick Fahy, Adam Fletcher, Ford Hickson, Anis Kazi, Wendy Macdowall, Alex Mold, Antony Morgan, Don Nutbeam, Mark Petticrew, Morten Skovdal and Nicki Thorogood. Health Promotion Theory authoritatively guides the reader through the history of health promotion, its underlying politics, values and theoretical perspectives. New information is introduced in easily digestible chunks, before being reinforced with simple, effective learning activities. The book will make an excellent contribution to foundational learning and teaching in Health Promotion." Dr Graham Moore, Research Fellow, School of Social Sciences, Cardiff University, UK "A readable and engaging overview of health promotion theory and practice from a public health perspective. This book offers an excellent starting point for those wanting to develop their appreciation of what health promotion entails." Professor Peter Aggleton, Centre for Social Research in Health, The University of New South Wales, Australia

Marketing Information Guide

Marketing Information Guide
Title Marketing Information Guide PDF eBook
Author
Publisher
Pages 320
Release 1965
Genre Marketing
ISBN

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