Promotion Strategies for Design and Construction Firms

Promotion Strategies for Design and Construction Firms
Title Promotion Strategies for Design and Construction Firms PDF eBook
Author Vilma Barr
Publisher John Wiley & Sons
Pages 198
Release 1995-07-31
Genre Architecture
ISBN 9780471285595

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Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.

Construction Marketing Ideas

Construction Marketing Ideas
Title Construction Marketing Ideas PDF eBook
Author Mark Buckshon
Publisher Mark Buckshon
Pages 194
Release 2010-04
Genre Business & Economics
ISBN 0981081606

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Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Navy Civil Engineer

Navy Civil Engineer
Title Navy Civil Engineer PDF eBook
Author
Publisher
Pages 36
Release 2004
Genre Civil engineering
ISBN

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Project Management for Construction

Project Management for Construction
Title Project Management for Construction PDF eBook
Author Chris Hendrickson
Publisher Chris Hendrickson
Pages 425
Release 1989
Genre Construction industry
ISBN 0137312660

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Construction Management Strategies

Construction Management Strategies
Title Construction Management Strategies PDF eBook
Author Milan Radosavljevic
Publisher John Wiley & Sons
Pages 325
Release 2012-05-08
Genre Technology & Engineering
ISBN 1119968488

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An authoritative textbook on construction management offering a clear model for understanding theoretical aspects. The construction industry has become a truly global network of interconnected stakeholders making demands which require the involvement of skilled workforces from all over the world. Construction Management Strategies sets the foundations for understanding and managing construction’s inherent complexity and uniqueness. It establishes clear definitions of commonly accepted terms like built environment, construction, civil engineering, etc. which are often given confusing and conflicting interpretations. It cuts through the plethora of overlapping role titles currently used in the construction sector that make it difficult to establish how projects are actually managed. Construction Management Strategies: Offers a robust and consistent theoretical basis to explain the performance of the main approaches to construction management. Describes corporate and project management in construction as an integrated whole. Provides the basic toolkit a student needs to think through the practical situations they will later face. Helps bring the theory of construction management to international students who struggle to find a solid grounding in this complex and fragmented subject. Includes a companion website featuring a wealth of directly transferable examples for students, as well as PPT slides and topic discussion ideas for lecturers.

Implementing IT Business Strategy in the Construction Industry

Implementing IT Business Strategy in the Construction Industry
Title Implementing IT Business Strategy in the Construction Industry PDF eBook
Author Hua, Goh Bee
Publisher IGI Global
Pages 280
Release 2013-06-30
Genre Technology & Engineering
ISBN 146664186X

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Technology development has provided fundamental benefits of speed, precision, and convenience to common business strategies; providing not only a means for functional integration, but also an opportunity to enhance competitive capability of a business firm. Implementing IT Business Strategy in the Construction Industry brings together topics on understanding business strategy and competitive advantage, as well as essential benefits of concepts and technologies for improving efficiency of the construction industry. This reference source is directed toward researchers, policy-makers, practitioners, undergraduate, and postgraduate students, in order to gain insights into the complex workings of the traditional construction industry and the concepts and tools used to facilitate a strategically IT enabled industry.

Landscape Architecture

Landscape Architecture
Title Landscape Architecture PDF eBook
Author
Publisher
Pages 380
Release 1993
Genre Landscape architecture
ISBN

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