This book is designed to help improve understanding of the principles of program budgeting in relation to the decisionmaking process in the federal government; to stimulate others to develop these ideas further; and to accelerate the application of program budgeting in governmental activities.

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success. How do you present the right balance of logic, emotion, and relationship-awareness to make a persuasive proposal? What is THE most important thing to do before submitting a proposal to increase your odds for funding success? What portion of the proposal must be stressed even when it has a low point value assigned to it in the reviewer's evaluation form? How can a site visit make or break the fate of a meticulously prepared application? Models of Proposal Planning & Writing: Second Edition answers all these critical questions and more for grantseekers, documenting how to write a proposal that will persuade a sponsor to invest in your projects and organization—and just as importantly, explaining why a properly persuasive application puts forth a seamless argument that stands the test of reason, addresses psychological concerns, and connects your project to the values of the sponsor. The book's comprehensive annotations provide practical information that walks readers step-by-step through a logical, integrated process of planning and writing persuasive proposals.