"Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Profitable Wedding Photography contains all the necessary tools and strategies to successfully launch and grow a personally rewarding and financially successful wedding photography business. Drawing from her 23 years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and dealing with wedding clients. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book shows how to create a great product, offer dynamic customer service, price your product and service appropriately, package your product uniquely, and market that product in the most effective way possible. Unique features include prep sheets such as: couple's questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world"--

World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.

Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! "Profitable Wedding Photography" contains all the necessary tools and strategies tosuccessfully launch and grow a personally rewarding and financially successful wedding photography business. Drawing from her 23 years of experience in the wedding photography industry, author Elizabeth Etienne helpsreaders reduce the growing pains both in shooting a wedding and dealing with wedding clients. This indispensable book shows how to create a great product, offer dynamic customer service, price your product and serviceappropriately, package your product uniquely, and market that product in the most effective way possible. Unique features include prep sheets such as: couple's questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world.

Outlining a theory that combines the refinement of traditional posing techniques with the more organic, spontaneous techniques of photojournalism, this creative and informative resource offers poses that rely on personality and interaction. These instructions from a veteran wedding photographer provide the skills needed to recognize what makes a great pose and how to subtly direct your clients to achieve the needed balance between looking great and looking comfortable. Ultimately, this grouping of modern and traditional shots offers answers to the complications faced when attempting to pose wedding parties quickly while keeping the natural look that all wedding couples desire.

The first guide to posing and sensitively capturing same-sex couples on their big day, The New Art of Capturing Love equips semi-pro and professional wedding photographers to enter the exciting new LGBT wedding photography market. With nearly half of the states in the US (and 13 countries) currently recognizing same-sex partnerships, the market for LGBT weddings is poised for explosive growth, offering great opportunity for today's wedding photographers. But capturing portraits in this new market requires a new approach to posing, which until now has been nearly exclusively oriented toward pairing a larger man in black with a smaller woman in white. What works for Jack and Jill won't necessarily work for Jack and Michael, let alone Jill and Louise. The New Art of Capturing Loverewrites these traditional techniques, giving photographers the tools to create flattering, emotion-filled images for any couple in today's dynamic wedding market.

Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition ofProfessional Techniques for the Wedding Photographeris the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographeris also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. • New edition of the major best-seller • Completely revised and updated to include the latest trends in photography, digital imaging, and using the Internet • Demonstrates how to improve photography as well as boost sales and profits • Includes dozens of stunning new photographs