The much-awaited sequel to Landrum's Profiles of Genuis offers discussions of the elements that gave 13 extraordinary women--Mary Kay Ash, Margaret Thatcher, Estee Lauder, Maria Callas, and Jane Fonda, among others--the visionary perspective, operating style, and energy to achieve the edge over their competitors.

The story of creative and innovative behavior is about change," says author Gene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society: Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony), Arthur Jones (Nautilus), and Ted Turner (CNN). Each of these business giants was motivated by what Landrum describes as an "innovisionary personality," which drove them to follow a unique inner vision of success and gave them an inviolable belief in themselves. Profiles of Genius demonstrates, through thirteen dynamic examples, that future entrepreneurial success in a global marketplace will depend on technological innovation, adaptability to change, intelligent risk-taking, and competitive drive.

Presents a psychobiographical analysis of 14 individuals who rose to the top of their professions and changed the world, including Frank Lloyd Wright, Helena Rubenstein, Edith Piaf, Nikola Tesla, and Amelia Earhart. Their stories reveal that factors such as emulation of great people, manic behavior, rebellion, and mythological hero mentors are important for success. Includes bandw photos. Annotation copyright by Book News, Inc., Portland, OR

Professor Landrum begins with biographical overviews of a dozen of the most interesting and powerful entrepreneurs of recent vintage. He identifies their unique eccentricities and then shows the personality traits that they all have in common. These are the attributes that constitute the genius of the great entrepreneur. To enable you to compare your personality attributes with those of the great entrepreneurs who have achieved billionaire status, Professor Landrum has included in this book a self-assessment exercise. Book jacket.