The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

The Perfect Book for Every Aspiring Radio Sales Professional! Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started. Bob's clear, concise style tells you how to: Make an informed choice about a career in radio sales Find a job that's right for you Prepare for your interview with a sales manager Navigate your way through your first few weeks on the job Develop the selling and interpersonal skills unique to radio sales Create strategies that ensure win-win customer relationships . and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis. FOR MANAGERS! Use this book to reduce the learning curve for interviewees and new hires "This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!" Will Stanley Radio Station Owner Red Hook, NY

The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.

Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.

Written for an industry in perpetual motion, Digital Radio Production takes a holistic approach and prepares students to join the business of radio in both large and small markets and across multiple digital platforms. The author shares his 20 years of experience and invaluable insights into radio production, communication, and promotion. The potential of developing technologies like artificial intelligence and voice cloning and their impacts on the world of radio and the professionals who work in it cannot be ignored. In the fourth edition these topics are discussed, along with how and what people listen to on the radio in the twenty-first century. A new chapter on podcasting explores the development of podcasts, as well as the preplanning and equipment needed to create an episode. The flexibility of today’s digital consoles, audio processing software, and delivery formats create more opportunities for creativity and growth in the industry. Fully updated, the text enhances students’ technical skills and knowledge of digital audio recording and transmission. Each chapter features suggested activities outside the classroom, key informative websites, and a glossary of industry terms. The text is accompanied by over 80 audio examples of virtually every aspect of radio production (from microphone techniques to commercial production samples), an outstanding selection of production music that can be creatively reworked and transformed, and a custom studio-tracking session with suggested activities. To download the audio and music demo cuts, click here.

The work of Jeremy Tunstall, one of the founding fathers of British media studies, is the inspiration behind Media Power, Professionals and Policies. In this collection of new work, leading international contributors address the central themes of Tunstall's work; the history, structures and practices of the international media industry, the relationship between media and government, and the sociology of labour in the media industry.