This book examines the professional discourses produced in women’s media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, ‘synthetic sisterhood’, media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.

Despite the inroads made by women in the professions, the glass ceiling remains a persistent barrier to their career progression. Using a range of interactional sociolinguistic data this publication investigates the crucial role that gendered discourses play in perpetuating workplace gender inequalities.

The study investigates how language is used to construct, reconstruct and deconstruct gender in opinion articles in Nigerian newspapers. Drawing on tools and techniques of analysis from critical discourse analysis, corpus linguistics, systemic functional grammar and cognitive linguistics, the author analyses the many complex and subtle ways in which gender is conceptualized and represented in the newspapers. He shows how the use of some linguistic features and discursive practices contributes to the (re)construction of certain gender identities, roles and power relations between men and women in society. The book contributes to research on language and gender from a non-western perspective.

First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Gendered Media addresses the broad topic of gender and media, where "gender" is not simply a shorthand for "woman" but also embraces masculinitiy/ies, queer, lesbian and gay identities. Karen Ross provides the necessary historical context against which to read recent sex- and gender-based media phenomena such as Big Brother, Terminator, girls' use of mobile phones, women news editors, the Wonderbra generation, the Hillary Clinton and Sarah Palin phenomena, and so on. The book is an overview of the various aspects of gender and media in one volume. The book provides introductory overviews to the various themes around women, men, sexuality and the ways in which these attributes are cross-cut by other demographics such as age, ethnicity and disability. In this way, the book genuinely tries to provide a broad introduction to the ways in which gender, in all its facets, engages with media, in one accessible volume.

"Questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation, an overview that initiates the newcomer and offers topics and methods for the previously initiated. . . . All levels." --Choice Feminists have long recognized the significance of the media as a forum for the expression of--or challenges to--the existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores how feminist theory and research contribute to a fuller understanding of the media's multiple roles in the construction of gender in contemporary societies.

Today, gender and gender identity is at the forefront of discussion as the plight of women around the world and issues of gender equality and human rights have become an international concern for politicians, government agencies, social activists, and the general public. Discourse Analysis as a Tool for Understanding Gender Identity, Representation, and Equality provides a thorough analysis of what language use and linguistic expression can teach us about gender identity in addition to current discussions on topics related to women’s rights and gender inequality. Focusing on issues related to women in developing countries, workplace inequalities, and social freedom, this publication is an essential reference source for researchers, graduate-level students, and theorists in the fields of sociology, women’s studies, economics, and government.