-- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles, techniques, and methodologies worked at Web sites such as Amazon, Office Depot, QVC, and Outpost.This book is a practical guide to understanding web page design and usability factors needed for the online store shelf. Designing and structuring information correctly enhances navigation through your site as well as delivering your customers a satisfying shopping experience. The authors have consulted with such diverse customers as Amazon, AOL, QVC, Outpost, Egghead, Office Depot and others. The concepts they've brought to these accounts have earned HP Vendor of the Year award in e-commerce from key HP reseller partners. Learn to blend customer insights with products and with web capabilities to create web sites that maximize customer-centered design. Your resulting web sites will have an ease of usability that lead to superior customer experiences while maximizing sales. This book includes plenty of examples and case studies showing how to apply new principles, techniques, and methodologies that will win you loyal customers.

"PHP and MySQL Everyday Apps For Dummies is a one-stop reference providing all you need to build dynamic, real-world, ready-to-use apps with the popular PHP (a scripting language) and MySQL (a database system) software. Information on each application includes a discussion of issues, structure of the database, code listings, and an explanation of the code. You can use these applications as is, modify them for use on your Web site, or build your own application using techniques described. If you want real-world Web apps you can use right away, this is the book for you"--Resource description page

Provides an examination of the next generation of Microsoft SharePoint technologies, explaining how to use the technologies to extend the information sharing and collaboration capabilities to develop enterprise information management, sharing and collaboration solutions.

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.