One of the most promising subsectors in the horticulture industry is floriculture because of its importance from an aesthetic, social, and economic standpoint. It has the ability to generate revenue in foreign currencies and year-round job possibilities. The main agricultural exports of many countries are a variety of value-added floricultural goods. The floriculture sector is currently expanding quickly as a result of an increase in demand on both domestic and international markets. The ancient farming method of floriculture in India has a great deal of potential to assist small and marginal farmers in developing lucrative side businesses for themselves. The performance of India's floriculture sector is examined in this paper. The current study's goals are to investigate the expansion of flower farming's area and output in India and to learn how much of its exports are related to floriculture. Compound growth rate and percentage approaches have both been used to analyse the expansion of flower growing in India in terms of both area and yield. the secondary information gathered from publications including books, newspapers, magazines, journals, records, and brochures. Demand for floriculture goods has increased globally in both developed and developing countries as living standards have risen and people's awareness of the need to live in an environmentally friendly environment has risen. As a result, it has developed into a prosperous agricultural sector both in India and beyond. The floriculture industry in India has been accorded full export-oriented status and the designation of a sunrise sector. Floriculture has become one of the major economic trades in agriculture as a result of the continually increasing demand for flowers. The floriculture sector is currently expanding quickly as a result of an increase in demand on both domestic and international markets. The USA and the UK are the best foreign markets for Indian floral exports, but the home market is highly fragmented, which fosters the formation of multiple groups. By being aware of the main marketplaces both offline and online, the stakeholders can gain a deeper understanding of the flower market.

In Indian context; with special reference to Pune, Maharashtra, India.

Floriculture is emerging as an important commercial crop sector in India from the point of view of both domestic and foreign markets. Demand for floricultural products is steadily increasing both in the domestic as well as export markets. The industry is gaining prominence from three broad counts: creating more employment, ensuring higher incomes to rural people and earning more foreign exchange. India is the second largest producer of flowers after China. According to National Horticulture Board (NHB), area under floriculture at all India level had increased from 53,000 hectares in 1993-94 to 2,48,000 hectares in 2015-16. The compound annual growth rate (CAGR) for the area was 7.66 per cent, while the CAGR of production of loose and cut flowers were 9.44 per cent and 23.10 per cent, respectively. The proportion of the area under high-tech floriculture to the total floriculture area is 70 per cent in Netherlands and 90 per cent in Colombia, whereas in India it is hardly 500 hectares accounting for just 0.56 per cent of the total area under floriculture, while the rest is under traditional flowers. In India, nearly 77 per cent of area under floricultural crops is concentrated in eight states viz., Tamil Nadu, Karnataka, Andhra Pradesh, West Bengal, Maharashtra, Haryana, Uttar Pradesh, and Delhi. India has a scope to bridge the gap between demand and supply, as global demand of floricultural products is growing at a faster rate. India is enriched with diverse agro-climatic conditions such as, fertile land, suitable climate, abundant water supply, low labour cost, availability of skilled manpower etc. which are quite beneficial for growing a variety of flower plants throughout the year. Floricultural crops are highly labour intensive and in a country like India floriculture as an industry has tremendous potential for generation of gainful employment in rural as well as urban areas.

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Study with reference to India.