Product Innovation through Knowledge Management and Social Media Strategies

Product Innovation through Knowledge Management and Social Media Strategies
Title Product Innovation through Knowledge Management and Social Media Strategies PDF eBook
Author Goel, Alok Kumar
Publisher IGI Global
Pages 450
Release 2015-11-24
Genre Business & Economics
ISBN 1466696087

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Product Innovation Through Knowledge Management and Social Media Strategies

Product Innovation Through Knowledge Management and Social Media Strategies
Title Product Innovation Through Knowledge Management and Social Media Strategies PDF eBook
Author Alok Kumar Goel
Publisher Business Science Reference
Pages 0
Release 2015-11-06
Genre Knowledge management
ISBN 9781466696075

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This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.

Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services

Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services
Title Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services PDF eBook
Author Pejic-Bach, Mirjana
Publisher IGI Global
Pages 365
Release 2022-01-14
Genre Business & Economics
ISBN 1799877957

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In today’s changing business environment, managers and employees need essential capabilities such as innovativeness to successfully reach organizational goals. In this digitalized era, it is obvious that undigitized firms and organizations will not survive changing demands unless they can quickly adapt and form new business strategies. The upcoming era necessitates a digital transformation in all institutions from government to the non-profit sector. In such a change-oriented and complex business era, both entrepreneurs and leaders must keep up with the latest developments around them. Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services discusses the emerging topics of digital transformation, new knowledge innovation, sustainability, and personalized products and services and provides a theoretical infrastructure to share the latest empirical research findings within management, knowledge creation, sustainability practices, artificial intelligence, and digital business functions and strategies. Covering a wide range of topics such as Industry 4.0 and user satisfaction, it is ideal for industry professionals, practitioners, consultants, educators, scholars, researchers, academicians, and students.

Innovations in Knowledge Management

Innovations in Knowledge Management
Title Innovations in Knowledge Management PDF eBook
Author Liana Razmerita
Publisher Springer
Pages 280
Release 2015-08-07
Genre Technology & Engineering
ISBN 3662478277

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This book discusses emerging trends in the field of managing knowledge work due to technological innovations. The book is organized in 3 sections. The first section, entitled "Managing Knowledge, Projects and Networks", discusses knowledge processes and their use, reuse or generation in the context of an organization. The second section, entitled "Managing Knowledge using Social Media", focuses on factors influencing adoption and usage, the role of social media in managing knowledge, and factors that influence employees' acceptance and participation. The third section brings into discussion new approaches and technologies for acquiring knowledge. The book will be useful to both academics engaged in research in knowledge management and practitioners who are considering or implementing strategies for managing one of their most important resources.

Social Media for Knowledge Management Applications in Modern Organizations

Social Media for Knowledge Management Applications in Modern Organizations
Title Social Media for Knowledge Management Applications in Modern Organizations PDF eBook
Author Di Virgilio, Francesca
Publisher IGI Global
Pages 410
Release 2017-07-12
Genre Computers
ISBN 1522528989

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In the digital age, numerous technological tools are available to enhance business processes. When used effectively, knowledge sharing and organizational success are significantly increased. Social Media for Knowledge Management Applications in Modern Organizations is a pivotal reference source for the latest research findings on the role of social media, information technology, and knowledge management in business today. Featuring extensive coverage on relevant areas such as digital business, resource management, and consumer behavior, this publication is an ideal resource for managers, corporate trainers, researchers, academics, and students interested in emerging perspectives on social media for knowledge management applications.

Digital and Social Media Marketing

Digital and Social Media Marketing
Title Digital and Social Media Marketing PDF eBook
Author Nripendra P. Rana
Publisher Springer Nature
Pages 337
Release 2019-11-11
Genre Business & Economics
ISBN 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Research on Administration, Policy, and Leadership in Higher Education

Handbook of Research on Administration, Policy, and Leadership in Higher Education
Title Handbook of Research on Administration, Policy, and Leadership in Higher Education PDF eBook
Author Mukerji, Siran
Publisher IGI Global
Pages 707
Release 2016-09-27
Genre Education
ISBN 152250673X

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The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques allows institutions to achieve this objective. The Handbook of Research on Administration, Policy, and Leadership in Higher Education is an authoritative reference source for the latest scholarly research on contemporary management issues in educational institutions and presents best practices to improve policies and retain effective governance. Addressing the current state of higher education at an international level, this book is ideally designed for academicians, educational administrators, researchers, and professionals.