Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

This unique guide takes strategic planning to a new and more powerful level. It is the only book that integrates the planning process with team decision making and the facilitation skills needed to make them effective. Whether you're getting started or fine-tuning efforts in progress, this comprehensive toolkit-in-a-book will help you make your vision work. It shows how to bend, shape, and modify the conventional strategic planning process to meet your organizations goals. And it delineates the techniques and methods you need to succeed. Examples from actual companies illustrate each step of the process. There are also extensive views of several real-world planning efforts as they evolved over three to five years; these eye-opening cases reveal in depth what worked and what didn't. Moreover, Team-Based Strategic Planning is designed for active use at every stage. You'll find dozens of hands-on tools that will help you as your strategy evolves, including a proven strategic change process model that forecasts expected changes and results over a five-year period; cue cards and flow charts that plot the process and make it easier to master; self-contained facilitator guides for setting priorities, guiding the team to consensus, and using twelve classic techniques to help the team reach its objectives; and troubleshooting advice on problem intervention for CEOs, planning leaders, and facilitators. Team-based strategic planning is intricate and complex. Don't attempt it without an expert guide. From initial concept to final implementation, this is the practical and dynamic resource that you'll consult day after day, year after year.