The International Conference on Economic, Management, Business and Accounting (ICEMBA) is a scientific forum for scholars to disseminate their research and share ideas. This conference took place at STIE Pembangunan Tanjungpinang, Indonesia, on 14 December, 2022. The ICEMBA 2022 Theme is Glocalization, Startup & Bubblenomic: Challenges, Opportunities for the Indonesian Economy. Consist of sub themes, SME Recovery, HRM, Green HRM, Green Marketing, Digital Business, E-Commerce, Brand Management, Marketing Management, Financial Management, Operational Management, Business Ethic, Management Strategy, Management of Information System, Circular Economic, Behavioral Accounting, Financial Accounting, Management Accounting, Corporate Governance, Auditing and Assurance, Financial Technology, Public Sector Accounting, SME Accounting, Tax Accounting, Disclosure, Accounting Information SLS, Green Accounting, Accountability. The ICEMBA ’s scope of the conference are ranged from but not limited to Economics, Management, Business; and Accounting. The conference invites delegates from across Indonesian and South East Asian region and beyond, and is usually attended by more than 100 participants from university academics, researchers, practitioners, teachers, students of postgraduate program and professionals across a wide range of industries.

This is an open access book. The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR) is pleased to organize the 10th International Conference on Business, Accounting, Finance, and Economics (BAFE 2022) on 11th October 2022 in virtual mode via Microsoft Teams or Zoom platform. This conference aims to bring together researchers to present up-to-date works that contribute to new theoretical, methodological and empirical knowledge