Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe
Title | Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe PDF eBook |
Author | Conference on Marketing Strategies for Entering Central and Eastern Europe |
Publisher | |
Pages | 473 |
Release | 1994 |
Genre | Business enterprises, Foreign |
ISBN |
Marketing Strategies for Central and Eastern Europe
Title | Marketing Strategies for Central and Eastern Europe PDF eBook |
Author | Stewart Arnold |
Publisher | Routledge |
Pages | 257 |
Release | 2020-09-10 |
Genre | Religion |
ISBN | 1000160556 |
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Marketing Strategies for Central and Eastern Europe
Title | Marketing Strategies for Central and Eastern Europe PDF eBook |
Author | Stewart Arnold |
Publisher | |
Pages | |
Release | 2017 |
Genre | Electronic books |
ISBN | 9781315195940 |
"This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers."--Provided by publisher.
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Title | Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe PDF eBook |
Author | Conference on Marketing and Business Strategies for Central and Eastern Europe |
Publisher | |
Pages | 282 |
Release | 2004 |
Genre | |
ISBN | 9783950204520 |
Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Title | Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe PDF eBook |
Author | Conference on Marketing and Business Strategies for Central and Eastern Europe |
Publisher | |
Pages | 254 |
Release | 2003 |
Genre | |
ISBN | 9783950204513 |
Proceedings of the 8th annual Conference on Marketing Strategies for Central and Eastern Europe, December 13-15, 2000 Vienna, Austria
Title | Proceedings of the 8th annual Conference on Marketing Strategies for Central and Eastern Europe, December 13-15, 2000 Vienna, Austria PDF eBook |
Author | Petr Chadraba |
Publisher | |
Pages | 377 |
Release | 2000 |
Genre | |
ISBN |
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 - 8, 2012, Vienna, Austria
Title | Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 - 8, 2012, Vienna, Austria PDF eBook |
Author | Conference on Marketing and Business Strategies for Central & Eastern Europe (20, 2012, Wien) |
Publisher | |
Pages | 389 |
Release | 2012 |
Genre | |
ISBN | 9783950329018 |