Selected from PRINT's Regional Design Annual, this showcase offers over 300 great examples of striking logos and symbols.

Shows award winning designs for commercial logos and symbols for stores, small businesses, and professional services

A familiar design buzz word is "branding", the creation of an integrated marketing strategy for a product, service, company, or event. At the heart of this process is the design of a logo or symbol, a design which must capture the essence of a client or a company. An indispensable reference, PRINT'S BEST LOGOS AND SYMBOLS 5 includes examples of logos that aid in building relationships with clients and customers, selling consumer products, and fulfilling publicity and informational needs. of color logos and symbols.

Selected from PRINT's Regional Design Annual, this showcase offers over 300 great examples of striking logos and symbols.

This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.