ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --This access card gives you access to all of MySpeechLab's grade-boosting resources...PLUS a complete e-book of your textbook! MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MySpeechLab and does not include the actual bound book.

Students, you can only access MySpeechLab if your instructor has set up a MySpeechLab course. Visit www.myspeechlab.com to register--all you need are your instructor's course ID and an access code (FREE when packaged with a new copy of this book or available for purchase at your bookstore) OR a credit card to purchase immediate online access. If your instructor is not using MySpeechLab, ask him or her to consider MySpeechLab to give you every chance to succeed in your course!

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MySpeechLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySpeechLab with Pearson eText online with a credit card at www.myspeechlab.com. Updated in its 4th edition, Beebe, Public Speaking Handbook provides a unique, audience-centered approach in a reader-friendly reference format. Adapted from the authors' top-selling public speaking book, the handbook format makes it a quick and easy way access to key information. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as the book guides readers through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences.

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MySpeechLab's grade-boosting resources...PLUS a complete e-book of your textbook! MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers. Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Balancing skills and theory, "Principles of Public Speaking" emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system. New to the Sixteenth Edition New easy-to-find section on web resources. This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research. Now includes an extensive discussion on using PowerPoint slides. This new coverage discusses how to design exciting, eye-catching slides and strategies for incorporating them seamlessly into a presentation. Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking. New Chapter (Ch. 16) discusses group-based speeches, including team presentations and responding to questions and objections. Praise for "Principles of Public Speaking" This text is different from its competitors because of its brevity and concrete, functional discussions. It is very useful in a wide range of public speaking-oriented courses, general speech requirements, or business speaking, where the primary emphasis is on performance . . . -Mary L. Mohan, "SUNY Geneseo" The section on culture and cultural diversity is outstanding. It helps me to get all of the students interested in learning about each other's cultures. --William F. Ferreira. Houston Community College Southwest

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --