This is a title in the modular "Principles in Psychology Series", designed for A-level and other introductory courses, aiming to provide students embarking on psychology courses with the necessary background and context. One aspect of this is to consider contemporary psychology in the light of its historical development. Another aspect is to examine some of the major controversies which have dominated psychology over the centuries. Yet another aspect is to consider some of the major areas of psychology eg social, developmental, cognitive in terms of what they have to offer in the quest for an understanding of human behaviour.; The book also addresses key issues which need to be considered as psychology matures into a fully fledged experimental and scientific discipline. For example, how much do laboratory experiments tell us about how people behave in the real world? And how far is it ethically permissable for psychologists to go in their pursuit of knowledge?

Keller and Shoenfeld’s Principles of Psychology, published in 1950, was written as an introductory text to be used in the two-semester Psychology 1-2 course at Columbia University. It is a systematic approach in that a small number of functional relations described in B. F. Skinner’s The Behavior of Organisms are introduced and then used throughout to interpret the topics presented in a typical introductory psychology course. K & S was widely influential in familiarizing psychologists and others with the nature and general relevance of Skinner’s approach. It is an outstanding example of clear and interesting technical writing, and its style and topic arrangement have been the basis for a number of subsequent texts. Although old by textbook standards, it is still one of the easiest ways to acquire an accurate repertoire in the science of behavior.

This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.

This definitive work--now extensively revised with virtually all new chapters--has introduced generations of researchers to the psychological processes that underlie social behavior. What sets the book apart is its unique focus on the basic principles that guide theory building and research. Since work in the field increasingly transcends such boundaries as biological versus cultural or cognitive versus motivational systems, the third edition has a new organizational framework. Leading scholars identify and explain the principles that govern intrapersonal, interpersonal, intragroup, and intergroup processes, in chapters that range over multiple levels of analysis. The book's concluding section illustrates how social psychology principles come into play in specific contexts, including politics, organizational life, the legal arena, sports, and negotiation. New to This Edition *Most of the book is entirely new. *Stronger emphasis on the contextual factors that influence how and why the basic principles work as they do. *Incorporates up-to-date findings and promising research programs. *Integrates key advances in such areas as evolutionary theory and neuroscience.