Principles of Floral Design: An Illustrated Guide introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing to common floral applications and events. This modern and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics, such as taping and gluing, to creating full-size floral arrangements. The extensive end-of-chapter materials--including a chapter summary, review questions, critical thinking questions, STEM and academic activities, and ideas for SAEs--provide instructors with ample material for students to review and reinforce chapter material and help students connect floral design content to career and college readiness skills. Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants serve as an excellent reference and as a study aid for student competitions.

Cultivated: The Elements of Floral Style elevates floral design to fine art in this richly informative work on the principles of floral style. A charming and intelligent mentor, Christin Geall emboldens designers, gardeners, and entrepreneurs to think differently and deeply about their work with flowers as she draws upon the fine arts and historical sources, exploring Baroque music, the paintings of the Impressionists, or the work of floral innovators like Gertrude Jekyll and Constance Spry. Covering all aspects of floral design, including choosing plants to grow and arrange, selecting tools and vessels, balancing color and form, and even photographing and selling arrangements, Cultivated offers universal lessons for all levels of practitioners, budgets, and materials. Geall's stunning photographs of her own lush designs illustrate techniques for creating brilliant arrangements that spark the imagination.

Now available in paperback, this beautiful guide is a fresh approach to an ancient art. Exquisite photography and illustrations join with a unique, comprehensive theory to reveal the beauty of flowers and their role as teachers of floral design. Though directed toward the advanced practitioner, it is equally accessible to the floral designer who is just beginning.

In the current economy, prospective brides, party givers, and commercial businesspeople are looking for ways to create their own sophisticated floral arrangements rather than hire expensive third parties. Featuring a well-known designer's foolproof methods, this lush guidebook brings readers into the world of the professional with secrets, tips, and formulas for great design, including step-by-step instructions on everything from Classic English design to Exotic Tropical design. With more than 400 color photos detailing dozens of start-to-finish arrangements, the book provides a beautiful display of finished projects for readers to replicate. It also guides them through the basics of opening a flower shop or becoming a professional flower designer.

Internationally renowned floral artist Hitomi Gilliam AIFD and 5-time Gala Award-winning designer Kathy Whalen AIFD have teamed up to write the first US book in decades on judging floral design. "A Fresh Look At Judging Floral Design, A Guide for Judges, Designers, Teachers, Mentors and Hosts" has received three awards in 2014 for independent publishing: Gold Benjamin Franklin Award for Education Book; Gold Eric Hoffer Award for Reference Book; and Silver Benjamin Franklin Award for Professional/Technical book.Whether creating design, teaching design or judging design, the body of knowledge that all draw upon needs to be current and consistent. The book addresses the needs of the multiple audiences who are thirsty for 21st century perspectives on floral design beyond beautiful pictures - flower arrangers, teachers and judges, as well as hosts who hold flower arranging exhibits and festivals for communities, museums and galleries. "A Fresh Look At Judging Floral Design" is a substantive resource on current topics, particularly those about which little has previously been published. Its content is presented in a graphic and easy-to-read format with 338 images, 464 pages, many charts, a glossary, annotated resources and a CD with 25 images for practice-judging and more than 1000 botanical/common plant names. A number of people who know the literature of the field refer to the book as an updated version of Esther Hamél's revered book,"Encyclopedia of Judging and Exhibiting," originally published in 1966 - a humbling compliment indeed."A Fresh Look At Judging Floral Design" has been purchased by readers in 29 countries.Here's a sample of what people are saying:"Destined to become the standard 'reference icon' for years to come!"Jim Johnson AAF, AIFD, TMFADistinguished Lecturer and Director EmeritusBenz School of Floral DesignTexas A&M University