This book presents the 1911 Leslie Stephen Lecture, which was delivered by Sir Sidney Lee at Cambridge University.

The original text of this uncompleted work has only recently been discovered and is accompanied here by Collingwood's shorter writings on historical knowledge and inquiry. Besides containing entirely new ideas, these incredible writings discuss many of the issues which Collingwood famously raised in The Idea of History and in his Autobiography. This book also includes a lengthy editorial introduction that puts Collingwood's writings in their context and discusses the philosophical questions they initiate. --from publisher description.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Perspectives on a book that changed ways of thinking and writing about art around the world

For sample chapters, a video interview with David Hillis, and more information, visit www.whfreeman.com/hillispreview. Sinauer Associates and W.H. Freeman are proud to introduce Principles of Life. Written in the spirit of the reform movement that is reinvigorating the introductory majors course, Principles of Life cuts through the thicket of excessive detail and factual minutiae to focus on what matters most in the study of biology today. Students explore the most essential biological ideas and information in the context of the field’s defining experiments, and are actively engaged in analyzing research data. The result is a textbook that is hundreds of pages shorter (and significantly less expensive) than the current majors introductory books.