Professor Bandura presents basic psychological principles governing human behavior within the conceptual framework of social learning, reviewing the recent theoretical and experimental advances in the field and discuting extensive applications of this knowledge to the vital areas of personality development, education, psychopathology and psychotherapy. The numerous investigations contained in the book also illustrate how understanding of major change processes can be advanced by inventive research on socially significant problems. The book is concerned not only with the validity of the principles set forth but also with the conditions under which they can serve as instruments for human advancement. The value issues that arise in the applications of social learning procedures in the achievement of vatious psychological changes are closely examined, special attention being given to the effects of socail practices on man's self-evaluation and self-enchancement.

This clearly written and engaging text is a comprehensive introduction to the principles and techniques of behavior modification. Drawing on research, theory and personal experience, the author explains and provides examples of how these principles have been tested and applied in a variety of settings. The text is organized so that relatively simple concepts and techniques are introduced in the beginning chapters and then built upon toward increasingly complex and specialized methods, allowing behavior modification principles to unfold in an orderly sequence. Coverage of seldom covered topics includes overshadowing, habit reversal, self-monitoring, self-instruction, and covert behavioral methods for changing respondent behavior.

APPLIED BEHAVIOR ANALYSIS Applied Behavior Analysis: Principles and Procedures for Modifying Behavior will serve as a resource for students who plan to become behavior analysts to design and conduct interventions to change clients’ behaviors. Author, Edward P. Sarafino provides an understanding of the fundamental techniques of applied behavior analysis by presenting its concepts and procedures in a logical sequence and giving clear definitions and examples of each technique. This book will guide readers to learn: how to identify and define the behavior to be changed and how a response is determined by its antecedents and consequences, usable, practical skills by specifically stating the purpose of each technique, describing how it is carried out, and presenting guidelines and tips to maximize its effectiveness, why and how to design a program to change a behavioral deficit or excess by conducting a functional assessment and then selecting and combining techniques that can be directed at the behavior itself and its antecedents and consequences, and, to illustrate why and how to collect and analyze data. Here is what reviewers have said about Applied Behavior Analysis: Principles and Procedures for Modifying Behavior: “Overall, this textbook provides a thorough, concise, and engaging introduction to applied behavior analysis.” Rafael Bejarano, Henderson State University This textbook “… provides good, basic explanations of concepts in Applied Behavior Analysis that are easy to grasp for undergraduate students.” Lisa Gurdin, Northeastern University This textbook is, “Comprehensive. Easily accessible” and it has “ Great illustrations and examples.” Joel Kevin Thompson, University of Southern Florida To learn more about Applied Behavior Analysis: Principles and Procedures for Modifying Behavior, please visit us at www.wiley.com/college/sarafino.

Assuming no prior knowledge of behaviour modification or psychology, this text offers students hands-on experience with the principles of behaviour modification and their application to everyday concerns - from helping children learn life's necessary skills to solving personal behaviour problems.

Continuing the tradition of excellence established in previous editions, distinguished researcher, practitioner, and educator Alan Kazdin integrates pioneering and recent research with discussions and examples for altering behavior and the conditions that influence their effectiveness. The Seventh Edition reflects several developments within the field of behavior modification, without diminishing an essential emphasis on applied research and intervention techniques. Kazdin has expanded and refined discussions of functional behavioral assessment, antecedent events and their influence on behavior, assessment options, ensuring the quality of assessment, data evaluation, and ethical and legal issues. New to this edition is an Appendix to guide a behavior-change project that focuses on applying the content of the book in everyday life. In addition to comprehensive coverage and lucid explanations of how assessment, evaluation, and intervention work together to improve the care of individuals, the text contains many learning-oriented features, such as chapter outlines that convey content, direction, and key points; practical examples of principles and techniques; an abundant number of tables that summarize important concepts; exercises for designing or evaluating a specific intervention or for changing a program that is not working; and a list of key terms at the end of the chapters. By completing the exercises and understanding the terms, students can master the core content of the chapters. This outstanding text enables students and professionals with varied interests to implement effective techniques with individuals and in contexts where behavior change is desperately neededin a world challenged by a wide range of social problems.