The simple, complete and scalable guide to crisis and emergency communication in the hyper-networked world.

In this practical guide, pricing expert Joanne Smith shows how to manage your pricing strategy and execute it throughout a crisis. Joanne shares her firsthand success drawing from the pricing strategies she used to lead DuPont and other B2B companies through tough markets. She includes a comprehensive Pricing Crisis Preparedness Plan guide.

A new playbook for effective crisis management in higher education. Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible. In Preventing Crises at Your University, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also • explains what typically goes wrong in a crisis; • describes how to prevent crises from escalating; • demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and • introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix. Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Preventing Crises at Your University serves as a wake-up call for all higher education leaders and board members.

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

The Business Continuity playbook provides the background and tools to create, manage, and execute all facets of an organization's business continuity program (BCP). Business continuity planning is an activity performed daily by organizations of all types and sizes to ensure that critical business functions are available before, during, and after a crisis. This playbook guides the security leader through the development, implementation, and maintenance of a successful BCP. The text begins with a detailed description of the concept and value of business continuity planning, transitioning into a step-by-step guide to building or enhancing a BCP. Its 14 appendices, which include sample forms, templates, and definitions, make it an invaluable resource for business continuity planning. The Business Continuity playbook is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. - Answers the unavoidable question, "What is the business value of a business continuity program?" - Breaks down a business continuity program into four major elements for better understanding and easier implementation - Includes 14 appendices that provide sample forms, templates, and definitions for immediate adaptation in any business setting

"[A] tremendous new book." —The Boston Globe "Carney and Miklian write vividly in the fashion of a cinematic disaster flick." —The Washington Post The deadliest storm in modern history ripped Pakistan in two and led the world to the brink of nuclear war when American and Soviet forces converged in the Bay of Bengal In November 1970, a storm set a collision course with the most densely populated coastline on Earth. Over the course of just a few hours, the Great Bhola Cyclone would kill 500,000 people and begin a chain reaction of turmoil, genocide, and war. The Vortex is the dramatic story of how that storm sparked a country to revolution. Bhola made landfall during a fragile time, when Pakistan was on the brink of a historic election. The fallout ignited a conflagration of political intrigue, corruption, violence, idealism, and bravery that played out in the lives of tens of millions of Bangladeshis. Authors Scott Carney and Jason Miklian take us deep into the story of the cyclone and its aftermath, told through the eyes of the men and women who lived through it, including the infamous president of Pakistan, General Yahya Khan, and his close friend Richard Nixon; American expats Jon and Candy Rhode; soccer star-turned-soldier Hafiz Uddin Ahmad; and a young Bengali revolutionary, Mohammed Hai. Thrillingly paced and written with incredible detail, The Vortex is not just a story about the painful birth of a new nation but also a universal tale of resilience and liberation in the face of climate emergency that affects every single person on the planet.