Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.

Ruby Bridges tells her story as never before and shares the events of the momentous day in 1960 when Ruby became the first Black child to integrate the all-white William Franz Elementary as a six year old little girl -- a personal and intimate look through a child's lens at a landmark moment in our Civil Rights history. My work will be precious. I will bridge the "gap" between Black & white... ...and hopefully all people! I suppose some things in life are just meant to be. When Ruby Bridges was six years old, she became the first Black child to integrate the all-white William Frantz Elementary in Louisiana. Based on the pivotal events that happened in 1960 and told from her point of view, this is a poetic reflection on her experience that changed the face of history and the trajectory of the Civil Rights movement. I Am Ruby Bridges offers hope and confidence to all children. It is the perfect learning tool for schools and libraries to teach the story of Ruby Bridges and introduce this landmark story to young readers in a powerful new way. This story of innocence and courage is brought to life by NAACP-nominated artist, Nikkolas Smith through stunning and breath-taking illustrations. Embracing the meaning of her name, Bridges reflects with poignancy and heart on the way one brave little girl stood proud to help build a bridge between all people and pave the path for future generations.

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

Bringing the rich terrain of Arab American histories to bear on conceptualizations of race in the United States, this groundbreaking volume fills a critical gap in the field of U.S. racial and ethnic studies. The articles collected here highlight emergent discourses on the distinct ways that race matters to the study of Arab American histories and experiences and asks essential questions. What is the relationship between U.S. imperialism in Arab homelands and anti-Arab racism in the United States? In what ways have the axes of nation, religion, class, and gender intersected with Arab American racial formations? What is the significance of whiteness studies to Arab American studies? Transcending multiculturalist discourses that have simply added on the category “Arab-American” to the landscape of U.S. racial and ethnic studies after the attacks of September 11, 2001, this volume locates September 11 as a turning point, rather than as a beginning, in Arab Americans’

Student, parents, and policy makers interested in the "return on investment" of college education tend to place unwarranted emphasis on the choice of undergraduate major, often assuming that a major in a liberal arts field has a negative effect on employment prospects and earnings potential. This new report--which includes data on earnings, employment rates, graduate school earnings bumps, and commonly chosen professions--presents clear evidence to the contrary. It shows not only that the college degree remains a sound investment, especially in these difficult economic times, but also that --as compared to students who major in professional, preprofessional, or STEM fields--liberal arts majors fare very well in terms of both earnings and long-term success.