American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first president—George Washington—didn't even run for office. He was chosen by a group of electors in 1789. More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competition—and the American voter—in vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging. Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.

In this new and updated volume, the contributors examine the phenomena of presidential swing states in the 2016 presidential election. They explore the reasons why some states and, now counties are the focus of candidate attention, are capable of voting for either of the major candidates, and are decisive in determining who wins the presidency.

"It's the economy, stupid," as Democratic strategist James Carville would say. After many years of study, Ray C. Fair has found that the state of the economy has a dominant influence on national elections. Just in time for the 2012 presidential election, this new edition of his classic text, Predicting Presidential Elections and Other Things, provides us with a look into the likely future of our nation's political landscape—but Fair doesn't stop there. Fair puts other national issues under the microscope as well—including congressional elections, Federal Reserve behavior, and inflation. In addition he covers topics well beyond today's headlines, as the book takes on questions of more direct, personal interest such as wine quality, predicting football games, and aging effects in baseball. Which of your friends is most likely to have an extramarital affair? How important is class attendance for academic performance in college? How fast can you expect to run a race or perform some physical task at age 55, given your time at age 30? Read Predicting Presidential Elections and Other Things and find out! As Fair works his way through an incredibly broad range of questions and topics, he teaches and delights. The discussion that underlies each chapter topic moves from formulating theories about real world phenomena to lessons on how to analyze data, test theories, and make predictions. At the end of this book, readers will walk away with more than mere predictions. They will have learned a new approach to thinking about many age-old concerns in public and private life, and will have a myriad of fun facts to share.

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

An intriguing phenomenon in American electoral politics is the loss of seats by the president's party in midterm congressional elections. Between 1862 and 1990, the president's party lost seats in the House of Representatives in 32 of the 33 midterm elections. In his new study, James Campbell examines explanations for these midterm losses and explores how presidential elections influence congressional elections. After reviewing the two major theories of midterm electoral change-the "surge and decline" theory and the theory of midterms as referenda on presidential performance Campbell draws upon each to propose and test a new theory. He asserts that in the years of presidential elections congressmen ride presidential coattails into office, while in midterm elections such candidates are stranded. An additional factor is the strength of the presidential vote, which influences the number of seats that are won, only to be lost later. Finally, Campbell examines how the presidential pulse may affect electoral accountability, the relationship between Congress and the president, and the relative strength of Congress, the president, and political parties. He explores the implications of the presidential pulse for understanding electoral change, evaluating the American voter's competence, and assessing the importance of split-ticket voting. Including both election returns and survey data, The Presidential Pulse of Congressional Elections offers a fresh perspective on congressional elections, voting behavior, Congress, and the presidency.

Gender and Elections offers a systematic, lively, multi-faceted account of the role of gender in the electoral process through the 2004 elections. This timely, yet enduring, volume strikes a balance between highlighting the most important developments for women as voters and candidates in the 2004 elections and providing a more long-term, in-depth analysis of the ways that gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, voter participation and turnout, voting choices, congressional elections, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, this book is the most comprehensive, reliable, and trustworthy resource on the role of gender in electoral politics.