This is a Digest of articles published in the eMagazine PreSense over a period of 10 years. In this book, more than 165 articles are presented. They cover the various aspects of communication tools, internet and social media communication, media management, drafting of press releases, perceptiuon management, image audit, brand management, crisis communication, etc.

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.

The concept of “chaos”, and chaos theory, though it is a field of study specifically in the field of mathematics with applications in physics, engineering, economics, management, and education, has also recently taken root in the social sciences. As a method of analyzing the way in which the digital age has connected society more than ever, chaos and complexity theory serves as a tactic to tie world events and cope with the information overload that is associated with heightened social connectivity. The Handbook of Research on Chaos and Complexity Theory in the Social Sciences explores the theories of chaos and complexity as applied to a variety of disciplines including political science, organizational and management science, economics, and education. Presenting diverse research-based perspectives on mathematical patterns in the world system, this publication is an essential reference source for scholars, researchers, mathematicians, social theorists, and graduate-level students in a variety of disciplines.

"This book emphasizes the role of context in the development and management of virtual learning environments"--Provided by publisher.

As the field of information technology continues to grow and expand, it impacts more and more organizations worldwide. The leaders within these organizations are challenged on a continuous basis to develop and implement programs that successfully apply information technology applications. This is a collection of unique perspectives on the issues surrounding IT in organizations and the ways in which these issues are addressed. This valuable book is a compilation of the latest research in the area of IT utilization and management.

Information technology will be the most pervasive and important influence on individuals and organizations in the next 10 years. Impression management is a growing field of study in the management and organizational sciences, which studies the self-presentational approach of individuals and the organizations. This collection of papers is both exploratory and innovative, examining new ways for the corporation to effect its strategy, its organizational design and its development as they are stimulated by the introduction and evolution of information technology. Understanding impression management theory as it moves further into the mainstream of research and practice is critical to corporate strategists, academics, and students.

As an example of convergence, the mobile phone—especially in the form of smartphone—is now ushering in new promises of seamlessness between engagement with technology and everyday common experiences. This seamlessness is not only about how one transitions between the worlds of the device and the physical environment but it also captures the transition and convergences between devices as well (i.e. laptop to smartphone, smartphone to tablet). This volume argues, however, that these transitions are far from seamless. We see divisions between online and offline, virtual and actual, here and there, taking on different cartographies, emergent forms of seams. It is these seams that this volume acknowledges, challenges and explores—socially, culturally, technologically and historically—as we move to a deeper understanding of the role and impact of mobile communication’s saturation throughout the world.