Africa can achieve self sufficiency in food production through adoption of innovations in the agriculture sector. Numerous soil fertility and crop production technologies have been generated through research, however, wide adoption has been low. African farmers need better technologies, more sustainable practices, and fertilizers to improve and sustain their crop productivity and to prevent further degradation of agricultural lands. The agricultural sector also needs to be supported by functional institutions and policies that will be able to respond to emerging challenges of globalization and climate change.

This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.

The purpose of this guide is to provide a better understanding of the concept and practice of entrepreneurship. This guide has been prepared for people who want to start a farm business for the first time and for farmers that want to make changes to their farming systems by introducing high value enterprises directed to the market. This guide can also help extension workers be better able to help farmers develop the skills and spirit of an entrepreneur. It is part of a series of booklets on farm business management designed to help extension workers support farmers.

The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.

A lot is being said these days about farmers becoming ‘entrepreneurs’. But what is entrepreneurship? What does it take to be entrepreneurial? How can an entrepreneurial behaviour be created and sustained? How can entrepreneurial skills be developed? How do entrepreneurial farmers respond to the changing farming environment? What strategies do they use? What actions do they take? And how can extension workers help farmers develop entrepreneurial capacity?