Since its inception in 1992, the Premier League has become the most lucrative and influential football league in the world. Premier League: Empire and Global Success takes a deep dive into the history, evolution and global impact of this iconic sporting institution. Through compelling storytelling, we explore the key factors that have shaped the league’s success. From its earliest television broadcast deals to today’s multi-billion dollar contracts, we understand how broadcast rights have driven the Premier League’s revenue and global popularity. The book reveals how strategic commercial partnerships and sponsorships with global brands have transformed the Premier League into an economic powerhouse. With an innovative approach, the league has embraced new technologies and explored international markets, ensuring its reach and influence continues to grow.

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including: Strategic planning Human resource management Leadership and governance Marketing and sponsorship Sport and the media Sport policy Sport law The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

Since its inception in 1992, the Premier League has become the most lucrative and influential football league in the world. Premier League: Empire and Global Success takes a deep dive into the history, evolution and global impact of this iconic sporting institution. Through compelling storytelling, we explore the key factors that have shaped the league's success. From its earliest television broadcast deals to today's multi-billion dollar contracts, we understand how broadcast rights have driven the Premier League's revenue and global popularity. The book reveals how strategic commercial partnerships and sponsorships with global brands have transformed the Premier League into an economic powerhouse. With an innovative approach, the league has embraced new technologies and explored international markets, ensuring its reach and influence continues to grow.

"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'" —John Stopford, Emeritus, London Business School Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level. Key Features Integrates business topics and environmental analysis into a strategic, global-local framework Places current events in focus by covering history and geography as they affect international business Includes a unique chapter on global industry and competitor analysis—a common business tool—but a topic not covered in other texts Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context Focuses on corporate analysis, planning, and internationalization—vital corporate practices rarely covered in other textbooks Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses Accompanied by High-Quality Ancillaries Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243) Intended Audience International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.

This multivolume set is much more than a collection of essays on sports and sporting cultures from around the world: it also details how and why sports are played wherever they exist, and examines key charismatic athletes from around the world who have transcended their sports. Sports Around the World: History, Culture, and Practice provides a unique, global overview of sports and sports cultures. Unlike most works of this type, this book provides both essays that examine general topics, such as globalization and sport, international relations and sport, and tourism and sport, as well as essays on sports history, culture, and practice in world regions—for example, Latin America and the Caribbean, the Middle East and North Africa, Europe, and Oceania—in order to provide a more global perspective. These essays are followed by entries on specific sports, world athletes, stadiums and arenas, famous games and matches, and major controversies. Spanning topics as varied as modern professional cycling to the fictional movie Rocky to the deadly ball game of the ancient Mayans, the first three volumes contain overview essays and entries for specific sports that have been and are currently practiced around the world. The fourth volume provides a compendium of information on the winners of major sporting competitions from around the world. Readers will gain invaluable insights into how sports have been enjoyed throughout all of human culture, and more fully comprehend their cultural contexts. The entries provide suggestions for further reading on each topic—helpful to general readers, students with school projects, university students and academics alike. Additionally, the four-volume Sports Around the World spotlights key charismatic athletes who have changed a sport or become more than just an outstanding player.

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.