These days, the only certainty is uncertainty. The business world is constantly changing and trying to predict the trends can feel like an impossible task. Yet, successful companies perform at the highest levels in spite of the ever-changing world. Predictable Results in Unpredictable Times The Interactive Edition is updated for today’s modern solutions to the unknown. It has the the four essentials for getting the best from business and yourself through easy and hard times. High performing companies have straight-forward goals and direct targets. They make trust a priority with all stakeholders. They see the glass half-full and make the best of any situation. This added value with a refusal to hold back is essential in the modern world. By transforming fear into something you can engage and understand, you avoid the unpredictable.

If there is one thing that is certain in business, it is uncertainty. Still, there are great organizations that perform consistently and with excellence, regardless of the conditions. This practical book is about getting predictable results in good times and bad by applying four key principles.

Companies trying to navigate in unpredictable times face four key hazards: 1. FAILURE TO EXECUTE, 2. CRISIS OF TRUST, 3. LOSS OF FOCUS, 4. PERVASIVE FEAR. In this book, there's a chapter on each of these four essential principles, together with a plan to help you apply them.One of the best ways to learn from this book is to teach its principles to someone else. It's a commonplace that the teacher learns far more than the student. So at the end of each chapter, you're invited to find someone--a co-worker, a friend, a family member--and teach him or her the insights you've gained from the chapter. You can follow the "Teach to Learn" guide provided or make up your own.

Presents advice on ways to inspire confidence in management and achieve lasting success in an organization.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the secrets of an efficient sales process. You will also discover : the marketing processes to put in place to ensure regular income; the secrets of a more relevant and efficient emailing prospecting; how to organize your activities, thanks to the clear separation between outbound marketing, inbound marketing and negotiation; how to give priority to quality by rigorously selecting the prospects that correspond to you, to whom you will offer a very efficient service; how to recruit and train efficient, involved and autonomous teams, in complete agreement with the company's values. For any company, the first objective is financial viability. Uncertainty of income can quickly put it in danger, but these risks are not inevitable. Well thought-out processes, adapted to the company's profile, can ensure constant and predictable revenues. They are based on lead generation and the conversion of leads into long-term business relationships. *Buy now the summary of this book for the modest price of a cup of coffee!