Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

In the 1600s, Maria was abandoned in a snowy field in rural England as a baby. Under the care of Hannah Owens, who recognizes that Maria has a gift, she learns about the 'Unnamed Arts.' When Maria is abandoned by the man who has declared his love for her, she follows him to Salem, Massachusetts. She invokes a curse that will haunt her family for generations. And she learns the lesson that she will carry with her for the rest of her life: Love is the only thing that matters.

An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel

Apprentice wizards Antonia and Moppe must set aside their rivalry and unite their opposing skill sets to save Master Betrys, their island nation, and themselves.

This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. The #1 secret to building powerful emotional connections into your products, services, and brand experiences. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

The twisty-turny journey of a girl searching for her heart’s desire—glimpsed in a magic mirror. Perfect for fans of Rump or Catherine, Called Birdy A foundling girl with a crooked leg and a crutch doesn’t expect life to be easy. Indeed, Maggie’s dearest wish is to simply not feel so alone. So when she spies a man behind bars in a magic mirror said to show one’s truest desire, she feels sure he is the father she’s always longed for—and she sets off on a quest to find him. Along the way, Maggie meets both kindly pilgrims and dastardly highwaymen. She discovers she bears a striking resemblance to the princess Petranilla. Their connection is so remarkable that Petra believes Maggie must be her lost sister who fell from the castle wall and was swept downriver as a baby. What a turn of fate! From reviled foundling to beloved royal! But being the lost princess turns out to be more curse than blessing given the schemes of the current king... And if Maggie’s a princess, then who is the man she spied in the magic mirror? This is a grand middle grade adventure story full of mistaken identities, lost loves, found families, and a tantalizing tinge of magic. "I love this book—an uproarious, thoughtful, touching, absurd, ans altogether splendid adventure." —Karen Cushman, Newbery Medal-winning author of The Midwife's Apprentice and Catherine, Called Birdy

The Chilling Adventures of Sabrina meets The Craft when modern witches must save teens stolen by an ancient demon in this YA fantasy-thriller debut. Dan and Liss are witches. The Black Book granted them that power. Harnessing that power feels good, especially when everything in their lives makes them feel powerless. During a spell gone wrong, Liss's boyfriend is snatched away by an evil entity and presumed dead. Dan and Liss's friendship dies that night, too. How can they practice magic after the darkness that they conjured? Months later, Liss discovers that her boyfriend is alive, trapped underground in the grips of an ancient force. She must save him, and she needs Dan and the power of The Black Book to do so. Dan is quickly sucked back into Liss's orbit and pushes away her best friend, Alexa. But Alexa has some big secrets she's hiding and her own unique magical disaster to deal with. When another teenager disappears, the girls know it's no coincidence. What greedy magic have they awakened? And what does it want with these teens it has stolen? Set in the atmospheric wilds of California's northern coast, Sasha Laurens's thrilling debut novel is about the complications of friendship, how to take back power, and how to embrace the darkness that lives within us all.