Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

In the 1600s, Maria was abandoned in a snowy field in rural England as a baby. Under the care of Hannah Owens, who recognizes that Maria has a gift, she learns about the 'Unnamed Arts.' When Maria is abandoned by the man who has declared his love for her, she follows him to Salem, Massachusetts. She invokes a curse that will haunt her family for generations. And she learns the lesson that she will carry with her for the rest of her life: Love is the only thing that matters.

An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel

This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. The #1 secret to building powerful emotional connections into your products, services, and brand experiences. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

The twisty-turny journey of a girl searching for her heart’s desire—glimpsed in a magic mirror. Perfect for fans of Rump or Catherine, Called Birdy A foundling girl with a crooked leg and a crutch doesn’t expect life to be easy. Indeed, Maggie’s dearest wish is to simply not feel so alone. So when she spies a man behind bars in a magic mirror said to show one’s truest desire, she feels sure he is the father she’s always longed for—and she sets off on a quest to find him. Along the way, Maggie meets both kindly pilgrims and dastardly highwaymen. She discovers she bears a striking resemblance to the princess Petranilla. Their connection is so remarkable that Petra believes Maggie must be her lost sister who fell from the castle wall and was swept downriver as a baby. What a turn of fate! From reviled foundling to beloved royal! But being the lost princess turns out to be more curse than blessing given the schemes of the current king... And if Maggie’s a princess, then who is the man she spied in the magic mirror? This is a grand middle grade adventure story full of mistaken identities, lost loves, found families, and a tantalizing tinge of magic. "I love this book—an uproarious, thoughtful, touching, absurd, ans altogether splendid adventure." —Karen Cushman, Newbery Medal-winning author of The Midwife's Apprentice and Catherine, Called Birdy

A magic healer must stop a villainous king and his army of undead soldiers in this fantasy adventure by the bestselling author of Touch of Power. As the last Healer in the Fifteen Realms, Avry of Kazan is in a unique position: in the minds of friends and foes alike, she no longer exists. Despite her need to prevent the megalomaniacal King Tohon from winning control of the Realms, Avry is also determined to find her sister and repair their estrangement. And she must do it alone, as Kerrick, her partner and sole confidant, returns to Alga to summon his country into battle. Though she should be in hiding, Avry will do whatever she can to support Tohon’s opponents. Including infiltrating a holy army, evading magic sniffers, teaching forest skills to soldiers and figuring out how to stop Tohon’s most horrible creations yet: an army of the walking dead—human and animal alike and nearly impossible to defeat. War is coming and Avry is alone. Unless she figures out how to do the impossible . . . again. Originally published in 2013 Praise for Touch of Power “Filled with Snyder’s trademark sarcastic humor, fast-paced action and creepy villainy . . . a spellbinding romantic adventure that will leave readers salivating for the next book in the series.” —USA Today

Revised and updated, this second edition features information for visitors to 89 breweries and brewpubs across the Empire State. • Each profile includes the brewery's story, styles of beer brewed, tours, food served, and special features • Author's "Pick" on the best beer to try at each site • Features on the brewing process, craft brewing, ales vs. lagers, local ingredients, and more