⦁Can predict consumer behavior with web search?In behavioral economy view point, it can be applied to predict why consumers buy products from internet. Recent work has demonstrated that web search volume can "predict the present", meaning that can be used to accurately track outcomes, such as unemployment levels, auto and home sales and disease prevalence in near real time. Consumers are searching what for online can also predict their collective future behavior days or even weeks in advance. For example, specifically businessmen can use search query volume to forecast the opening weekend box-office revenue for feature films, first month sales of video games and the rank of songs, finding in all case that search counts are highly predictive of future outcomes from online google research. Finally, businessmen can reexamine previous work on tracking trends and show that, perhaps surprisingly, the utility of search data relative to a simple auto regressive model is modest.Nowadays, people increasingly use the internet for news, information and research purposes. From this perspective, it is a short step to conclude that what people are researching for today is predictive of what who will do in the near future. For example, consumers may search to prepare to buy a new camera, moviegoers may search to determine the opening date of a new film, or to locate cinemas showing it and individuals planning a vacation may search from a places of interest, to find airline tickets, or to price hotel rooms. So online can aggregately count of search queries related to retail activity. Movie going or travel might be able to predict collective behavior of economic, cultural, or political interest. Determining the nature of behavior that can be predicted using search, the accuracy of such predictions and the time scale over which predictions can be usefully made are therefore all questions of interest. Researchers have focused on the observation that search " predicts the present". For example, Ettredge et al (2005) found that counts of the top 300 search terms during 2001 to 2003 year were correlated with US Bureau Of Labor statistics Unemployment Figures; Cooper (2005) et al found that search activity for specific cameras during 2001 to 2003 year correlated with their estimated incidence and Eysenbach (2006) found a high correlation between clicks on sponsored search results of flu-related keywords and epidemiolopical data from the 2004 to 2005 year Canadian flu season.Thus, motivated, I indicate one example how investigates whether search activity is a systematic leading indicator of consumer activity by forecasting. For first example, supposing to opening weekend Box-office revenue for 119 feature films released in the united States between Oct. 2008 year and Sept. 2009. For second example, supposing to first month sales of video games across all gaming platforms, e.g. Xbox, Play station etc.) for 106 games released between Sept. 2008 and Sept. 2009 year. These search data can be collected from yahoo using research rank from the current and previous weeks. Can online search also predict the near future? A finding that may apply usually to a wide range of consumer behaviors, e.g. airline travel, hotel vacancy rates and auto sales and economic indicators, e.g. real-estate prices, credit card and confidence indicators. It seems all research based predictions simply models to build on publicly available information. For movies, baseline predictions can be used a linear model that includes production budgets, the number of screens on which each movie opened and box office projections from the Hollywood Stock Exchange (HSX) ( hsx.com) on online, play money prediction market that is known to generate information prediction. For video games, many of the key indicators of revenue, including production budgets and initial available.

I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily.

This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior.

Part TwoPsychological method predicts consumer behabiorIntroductionWhat is the standard economic model? It is the standard economic model, the way most economists think about consumer welfare and consumer choice. What is the rationality in the standard economic model? The standard economic model relies heavily on the assumption that consumers are rational. Standard economic model assumes that consumers are fully aware of all the options who have, who can always and consistently, rank whose options in accordance with their preferences, and always choose the option, who like the best option. Thus, what the assumptions of the standard economic model of consumer are? The assumptions include consumers act with full information, consumers have known preferences, consumers choose the best option available.The standard economic model of consumer behavioral prediction method advantages includes: A logically consistent theory of consumer behavior can be built, that theory can be used to make predictions about consumer behavior and those predictions can be compared with reality and those models often correspond to actual behavior of consumption reasons. What is the inconvenient truth? It includes clear evidence from psychology has shown that the rationality assumptions of standard economic model are wrong. Evidence from psychology has shown that consumers often are irrational and also who are predictably irrational. So these are wrong view point to influence how economists judge what cause consumption of behavior. Thus, it beings this question? What is mean of predictably irrational? It means that of irrational consumers were irrational in random ways, who would cancel each other out, leaving the overall outcomes determined by the behavioral consumption of rational consumers. As that case, economic theories that ignored irrational behavioral consumption would work just fine. But, psychology has shown that consumers are irrational in similar and predictable ways. Therefore, irrationality doesn't cancel out and can't be ignored to judge why the behavioral consumption has been caused.

Consumer psychological method: Can scientific research method predict Disney visitors behavior ?Using scientific research methods to predict Disney consumption behavior phenomena in this field, some experts had attempted to do research in predictive validity to evaluate whether a measure of scientific achievement to consumer behavior. There are three groups thought to have varying knowledge of and ability to predict consumer behavior are academics, marketing practitioners and consumers in general. Academic groups use their scientific knowledge of consumer behavior as a basic for such activities as teaching, consulting for corporations, and testifying in legal and regulatory proceedings. In contrast, marketing practitioners are likely to be as familiar with this scientific literature. However, practitioners gain expertise through their experience. This expertise might help them to make accurate predictions of consumer behavior. Finally, when few studies on consumer behavior reach the general public, consumer's personal experiences should help them to predict certain aspects of customer behavior. So, it seems that whether Disney ought choose to do consumer behavioral psychological method to predict consumer behavior, such as personal experiences ( psychological feeling) method is more accurate than to scientific method, such as marketing research method. In this discussion, I shall imply two hypotheses about why Disney experts ought measure consumer behavior by behavioral psychological method predictions more than scientistic method, such as marketing research method .

In my this book, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily. I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic method to predict consumer behavior. Psychological method prediction is concentrated on consumer individual emotion, such as between salespeople and customers contact in one shop. Otherwise, behavioral economic method prediction is concentrated on serving consumers in public service industry, e.g. education, transportation, entertainment etc. public service businesses.JOHNNY CH LOKBusiness Psychology

PrefaceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior.In Behavioral economics part, it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In this part, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.