Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities. As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy: Brings you up to speed on Sitecore without requiring a training class. Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end. Rounds out existing sources of documentation with strategies and best practices from real-world experience. What You'll Learn How to manage content in Sitecore How to create web forms and landing pages How to optimize the site through personalization and A/B/N testing How to use Sitecore for your marketing campaigns How to leverage analytics for custom measurement/engagement strategies How to create a robust governance plan for your Sitecore properties Who This Book Is For The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.

Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web content management solutions (WCMS) available in the marketplace. Thousands of companies are using Sitecore to manage their digital experiences online. Because Sitecore is such a large, complex platform, developers often have a hard time coming up to speed, even after completing a Sitecore training course for developers. However, leveraging the design patterns and other practices laid out in this book will make that transition much easier. Professional Sitecore 8 Development provides a soup-to-nuts approach for a Sitecore rookie to come up to speed quickly, as well as provide more advanced techniques for seasoned veterans that they may not be exposed to otherwise. Key coverage areas include: Getting started with Sitecore development Front-end development techniques Incorporating design patterns into your Sitecore solutions Unit testing Sitecore applications Programming Sitecore’s marketing capabilities Sitecore automation with PowerShell Advanced development techniques What you’ll learn Develop solutions on the Sitecore platform Come up to speed on Sitecore without going through a training class Build front-end (HTML, CSS, Angular, etc.) solutions as well as back-end (C#) solutions on Sitecore Incorporate design patterns into your Sitecore solutions Make use of advanced Sitecore development techniques Who This Book Is For The book is a developer’s companion, both front end and back end developers. The target audience is both developers who have zero Sitecore experience, as well as seasoned veterans looking for advanced best practices. A secondary audience would be Sitecore administrators who would benefit from discussions around performance tuning and security.

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices--taking it beyond just the "how to" procedures that can be found elsewhere. Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today. Practical Sitecore 8 Configuration and Strategy: Brings you up to speed on Sitecore without requiring a training class Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end Rounds out existing sources of documentation with strategies and best practices from real-world experience.

Over 70 incredibly effective and practical recipes to get you up and running with Sitecore development About This Book Build enterprise-level rich websites quickly and deliver the best possible content management to your website Get maximum usage of functionalities like different user interfaces, workflow, publishing, search, analytics, etc and learn different rendering techniques using presentation components for data bindings, events, handlers, schedulers, media, etc. Add a surprising amount of functionality just by customizing the Sitecore architecture through the best practices contained in this book Who This Book Is For If you are a Sitecore developer or a programmer who wants to expand your Sitecore development skills, this book is ideal for you. You will need working knowledge of ASP.NET WebForms or MVC, as well as HTML, and a basic knowledge of Sitecore installation. What You Will Learn Create, access, and personalize your website content using different Sitecore presentation components Learn how to extend the presentation components to fulfill some real-life requiremnts such as improving the site's performance, generating Rss feeds and so on Work with multiple websites on a single Sitecore instance and create multilingual websites Customize the Sitecore interfaces as per your business requirements to provide easier and error-free user interface to content authors to save time and improve accuracy Customize the Sitecore backend architecture as per your business needs Automate tasks and achieve scalability by altering the development and configuration settings Integrate external systems with Sitecore to import or export content and secure user interactions Integrate the advanced features of analytics and personalization, to get the best possible customer experience and generate its reports In Detail This book will get you started on building rich websites, and customizing user interfaces by creating content management applications quickly. It will give you an insight into web designs and how to customize the Sitecore architecture as per your website's requirements using best practices. Packed with over 70 recipes to help you achieve and solve real-world common tasks, requirements, and the problems of content management, content delivery, and publishing instance environments. It also presents recipes on Sitecore's backend processes of customizing pipelines, creating custom event handler and media handler, setting hooks and more. Other topics covered include creating a workflow action, publishing sublayouts and media files, securing your environment by customizing user profiles and access rights, boosting search capabilities, optimising performance, scalability and high-availability of Sitecore instances and much more. By the end of this book, you will have be able to add virtually limitless features to your websites by developing and deploying Sitecore efficiently. Style and approach This easy-to-follow guide is full of hands-on recipes on real-world development tasks to improve your existing Sitecore system. Each topic is presented with its benefits and detailed steps to achieve it through well-explained code and images.

Professional Sitecore Development offers comprehensive information for programmers learning the CMS and experienced Sitecore developers alike. This guidance can help your organization minimize implementation cost and time to web, increasing revenue while decreasing IT costs. With this book, you will learn how to implement solutions with Sitecore, how the Sitecore architecture enhances the ASP.NET development process, how to use Sitecore’s extensive Application Programming Interfaces, and how to deploy the website. Professional Sitecore Development provides coverage on a range of topics including: • Installing and configuring Sitecore • Implementing an information architecture and transforming content into web pages • Using the Sitecore security infrastructure, managing errors, and testing automatically • Managing Sitecore projects, optimizing performance, and scaling Sitecore solutions • Tips, tricks, and best practices for working with the CMS • Extending Sitecore and integrating external systems, including coverage of configuration, events, pipelines, and Sitecore’s user interface technology If you're looking for a solution for web content management, then Sitecore is your answer and this book will get you started using this valuable software today.

Uncover the power of MySQL 8 for Big Data About This Book Combine the powers of MySQL and Hadoop to build a solid Big Data solution for your organization Integrate MySQL with different NoSQL APIs and Big Data tools such as Apache Sqoop A comprehensive guide with practical examples on building a high performance Big Data pipeline with MySQL Who This Book Is For This book is intended for MySQL database administrators and Big Data professionals looking to integrate MySQL 8 and Hadoop to implement a high performance Big Data solution. Some previous experience with MySQL will be helpful, although the book will highlight the newer features introduced in MySQL 8. What You Will Learn Explore the features of MySQL 8 and how they can be leveraged to handle Big Data Unlock the new features of MySQL 8 for managing structured and unstructured Big Data Integrate MySQL 8 and Hadoop for efficient data processing Perform aggregation using MySQL 8 for optimum data utilization Explore different kinds of join and union in MySQL 8 to process Big Data efficiently Accelerate Big Data processing with Memcached Integrate MySQL with the NoSQL API Implement replication to build highly available solutions for Big Data In Detail With organizations handling large amounts of data on a regular basis, MySQL has become a popular solution to handle this structured Big Data. In this book, you will see how DBAs can use MySQL 8 to handle billions of records, and load and retrieve data with performance comparable or superior to commercial DB solutions with higher costs. Many organizations today depend on MySQL for their websites and a Big Data solution for their data archiving, storage, and analysis needs. However, integrating them can be challenging. This book will show you how to implement a successful Big Data strategy with Apache Hadoop and MySQL 8. It will cover real-time use case scenario to explain integration and achieve Big Data solutions using technologies such as Apache Hadoop, Apache Sqoop, and MySQL Applier. Also, the book includes case studies on Apache Sqoop and real-time event processing. By the end of this book, you will know how to efficiently use MySQL 8 to manage data for your Big Data applications. Style and approach Step by Step guide filled with real-world practical examples.

Master powerful new approaches to web architecture, design, and user experience This book presents a pragmatic, problem-driven, user-focused approach to planning, designing, and building dynamic web solutions. You’ll learn how to gain maximum value from Domain-Driven Design (DDD), define optimal supporting architecture, and succeed with modern UX-first design approaches. The author guides you through choosing and implementing specific technologies and addresses key user-experience topics, including mobile-friendly and responsive design. You’ll learn how to gain more value from existing Microsoft technologies such as ASP.NET MVC and SignalR by using them alongside other technologies such as Bootstrap, AJAX, JSON, and JQuery. By using these techniques and understanding the new ASP.NET Core 1.0, you can quickly build advanced web solutions that solve today’s problems and deliver an outstanding user experience. Microsoft MVP Dino Esposito shows you how to: Plan websites and web apps to mirror real-world social and business processes Use DDD to dissect and master the complexity of business domains Use UX-Driven Design to reduce costs and give customers what they want Realistically compare server-side and client-side web paradigms Get started with the new ASP.NET Core 1.0 Simplify modern visual webpage construction with Bootstrap Master practical, efficient techniques for running ASP.NET MVC projects Consider new options for implementing persistence and working with data models Understand Responsive Web Design’s pros, cons, and tradeoffs Build truly mobile-friendly, mobile-optimized websites About This Book For experienced developers and solution architects who want to plan and develop web solutions more effectively Assumes basic familiarity with the Microsoft web development stack