For over a decade, Small Dojo Big Profits has guided martial arts instructors through the risky yet highly rewarding process of starting and running a highly successful and profitable martial art school. Eschewing the conventional wisdom that says you must have a huge school with 300 or more students to be financially successful, the author instead shows you how to take on less risk while working smarter and not harder by running a lean, mean, efficient martial arts studio operation. Author Mike Massie has started three successful martial arts studios from scratch, and has the distinction of opening his first studio with no start-up capital, zero credit, and in a town where he was a complete stranger. Yet, he was able to go from teaching in part-time locations to running his own full-time studio in under a year, and he achieved this while staying in profit from month one. The process he followed is the same one this book is based upon, and this updated version of Small Dojo Big Profits also draws on the author's experience in starting and growing two more successful studios during the recent mortgage crisis and economic recession. A common sense martial arts school start-up and business operations manual, this completely updated version of the classic martial arts business guide is perfect for anyone who wants to maintain their integrity while building a successful martial art school. If you're looking for the best source of complete information for starting, launching, growing, and running a martial art school from scratch, this is it.

A groundbreaking self-defense and fitness book for women by a ballerina-turned-self-defense expert. Learn how to become your own weapon of self-defense and fitness so that you can create and target your best life. After ballerina Avital Zeisler was savagely attacked as a young woman, she lived in fear—until she took action to train with experts in self-defense from around the world. Seeking a method specific to women and using Krav Maga as a base, she created her own self-defense program: the Soteria Method. It was an immediate sensation, and is now in demand by everyone from corporate executives to Hollywood stars—such as Amanda Seyfried, Megan Boone, and Keri Russell, to name a few—who seek her classes both for the self-defense and for the intense, body-sculpting workout. Unique and empowering, Weapons of Fitness will help get you into incredible shape—and just might save your life.

LEARN THE ULTIMATE DEFENSE SYSTEM FOR WOMEN With its emphasis on instinctive movements and efficient counterattacks, Krav Maga is the ideal self-defense system for any woman regardless of strength, size or age. Targeting its easiest-to-learn and most effective moves, Krav Maga for Women presents techniques and tips that quickly give you the skills and mindset to defend yourself against an attacker. As the official defensive tactics system of the Israeli Defense Forces, Krav Maga has been battle-tested on the front lines and backstreets. With Krav Maga for Women, you can gain the physical and tactical tools to protect yourself and loved ones. With more than 300 step-by-step photos, Krav Maga for Women makes it easy to learn the world’s best self-defense system, including: • DISABLING STRIKES • EFFECTIVE ESCAPES • REAL-WORLD DEFENSES

A comprehensive guide to self-defense for women that focuses on increased awareness, psychology, avoidance, and physicality to enable women to prevent a person or people from causing physical harm or theft; and provides step-by-

The surprising roots of the self-defense movement and the history of women’s empowerment. At the turn of the twentieth century, women famously organized to demand greater social and political freedoms like gaining the right to vote. However, few realize that the Progressive Era also witnessed the birth of the women’s self-defense movement. It is nearly impossible in today’s day and age to imagine a world without the concept of women’s self defense. Some women were inspired to take up boxing and jiu-jitsu for very personal reasons that ranged from protecting themselves from attacks by strangers on the street to rejecting gendered notions about feminine weakness and empowering themselves as their own protectors. Women’s training in self defense was both a reflection of and a response to the broader cultural issues of the time, including the women’s rights movement and the campaign for the vote. Perhaps more importantly, the discussion surrounding women’s self-defense revealed powerful myths about the source of violence against women and opened up conversations about the less visible violence that many women faced in their own homes. Through self-defense training, women debunked patriarchal myths about inherent feminine weakness, creating a new image of women as powerful and self-reliant. Whether or not women consciously pursued self-defense for these reasons, their actions embodied feminist politics. Although their individual motivations may have varied, their collective action echoed through the twentieth century, demanding emancipation from the constrictions that prevented women from exercising their full rights as citizens and human beings. This book is a fascinating and comprehensive introduction to one of the most important women’s issues of all time. This book will provoke good debate and offer distinct responses and solutions.