Summary Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases you'll face as you collect, curate, and analyze the data crucial to the success of your business. You'll apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Business analysts and developers are increasingly collecting, curating, analyzing, and reporting on crucial business data. The R language and its associated tools provide a straightforward way to tackle day-to-day data science tasks without a lot of academic theory or advanced mathematics. Practical Data Science with R shows you how to apply the R programming language and useful statistical techniques to everyday business situations. Using examples from marketing, business intelligence, and decision support, it shows you how to design experiments (such as A/B tests), build predictive models, and present results to audiences of all levels. This book is accessible to readers without a background in data science. Some familiarity with basic statistics, R, or another scripting language is assumed. What's Inside Data science for the business professional Statistical analysis using the R language Project lifecycle, from planning to delivery Numerous instantly familiar use cases Keys to effective data presentations About the Authors Nina Zumel and John Mount are cofounders of a San Francisco-based data science consulting firm. Both hold PhDs from Carnegie Mellon and blog on statistics, probability, and computer science at win-vector.com. Table of Contents PART 1 INTRODUCTION TO DATA SCIENCE The data science process Loading data into R Exploring data Managing data PART 2 MODELING METHODS Choosing and evaluating models Memorization methods Linear and logistic regression Unsupervised methods Exploring advanced methods PART 3 DELIVERING RESULTS Documentation and deployment Producing effective presentations

Fully updated and expanded from the previous edition, A Practical Guide to Database Design, Second Edition is intended for those involved in the design or development of a database system or application. It begins by illustrating how to develop a Third Normal Form data model where data is placed “where it belongs”. The reader is taken step-by-step through the Normalization process, first using a simple then a more complex set of data requirements. Next, usage analysis for each Logical Data Model is reviewed and a Physical Data Model is produced that will satisfy user performance requirements. Finally, each Physical Data Model is used as input to create databases using both Microsoft Access and SQL Server. The book next shows how to use an industry-leading data modeling tool to define and manage logical and physical data models, and how to create Data Definition Language statements to create or update a database running in SQL Server, Oracle, or other type of DBMS. One chapter is devoted to illustrating how Microsoft Access can be used to create user interfaces to review and update underlying tables in that database as well as tables residing in SQL Server or Oracle. For users involved with Cyber activity or support, one chapter illustrates how to extract records of interest from a log file using PERL, then shows how to load these extracted records into one or more SQL Server “tracking” tables adding status flags for analysts to use when reviewing activity of interest. These status flags are used to flag/mark collected records as “Reviewed”, “Pending” (currently being analyzed) and “Resolved”. The last chapter then shows how to build a web-based GUI using PHP to query these tracking tables and allow an analyst to review new activity, flag items that need to be investigated, and finally flag items that have been investigated and resolved. Note that the book has complete code/scripts for both PERL and the PHP GUI.

Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data

The Complete Guide to Data Science with Hadoop—For Technical Professionals, Businesspeople, and Students Demand is soaring for professionals who can solve real data science problems with Hadoop and Spark. Practical Data Science with Hadoop® and Spark is your complete guide to doing just that. Drawing on immense experience with Hadoop and big data, three leading experts bring together everything you need: high-level concepts, deep-dive techniques, real-world use cases, practical applications, and hands-on tutorials. The authors introduce the essentials of data science and the modern Hadoop ecosystem, explaining how Hadoop and Spark have evolved into an effective platform for solving data science problems at scale. In addition to comprehensive application coverage, the authors also provide useful guidance on the important steps of data ingestion, data munging, and visualization. Once the groundwork is in place, the authors focus on specific applications, including machine learning, predictive modeling for sentiment analysis, clustering for document analysis, anomaly detection, and natural language processing (NLP). This guide provides a strong technical foundation for those who want to do practical data science, and also presents business-driven guidance on how to apply Hadoop and Spark to optimize ROI of data science initiatives. Learn What data science is, how it has evolved, and how to plan a data science career How data volume, variety, and velocity shape data science use cases Hadoop and its ecosystem, including HDFS, MapReduce, YARN, and Spark Data importation with Hive and Spark Data quality, preprocessing, preparation, and modeling Visualization: surfacing insights from huge data sets Machine learning: classification, regression, clustering, and anomaly detection Algorithms and Hadoop tools for predictive modeling Cluster analysis and similarity functions Large-scale anomaly detection NLP: applying data science to human language

A practical guide to obtaining, transforming, exploring, and analyzing data using Python, MongoDB, and Apache Spark About This Book Learn to use various data analysis tools and algorithms to classify, cluster, visualize, simulate, and forecast your data Apply Machine Learning algorithms to different kinds of data such as social networks, time series, and images A hands-on guide to understanding the nature of data and how to turn it into insight Who This Book Is For This book is for developers who want to implement data analysis and data-driven algorithms in a practical way. It is also suitable for those without a background in data analysis or data processing. Basic knowledge of Python programming, statistics, and linear algebra is assumed. What You Will Learn Acquire, format, and visualize your data Build an image-similarity search engine Generate meaningful visualizations anyone can understand Get started with analyzing social network graphs Find out how to implement sentiment text analysis Install data analysis tools such as Pandas, MongoDB, and Apache Spark Get to grips with Apache Spark Implement machine learning algorithms such as classification or forecasting In Detail Beyond buzzwords like Big Data or Data Science, there are a great opportunities to innovate in many businesses using data analysis to get data-driven products. Data analysis involves asking many questions about data in order to discover insights and generate value for a product or a service. This book explains the basic data algorithms without the theoretical jargon, and you'll get hands-on turning data into insights using machine learning techniques. We will perform data-driven innovation processing for several types of data such as text, Images, social network graphs, documents, and time series, showing you how to implement large data processing with MongoDB and Apache Spark. Style and approach This is a hands-on guide to data analysis and data processing. The concrete examples are explained with simple code and accessible data.

Placing data in the context of the scientific discovery of knowledge through experimentation, Practical Data Analysis for Designed Experiments examines issues of comparing groups and sorting out factor effects and the consequences of imbalance and nesting, then works through more practical applications of the theory. Written in a modern and accessible manner, this book is a useful blend of theory and methods. Exercises included in the text are based on real experiments and real data.

Practical Data Science for Information Professionals provides an accessible introduction to a potentially complex field, providing readers with an overview of data science and a framework for its application. It provides detailed examples and analysis on real data sets to explore the basics of the subject in three principle areas: clustering and social network analysis; predictions and forecasts; and text analysis and mining. As well as highlighting a wealth of user-friendly data science tools, the book also includes some example code in two of the most popular programming languages (R and Python) to demonstrate the ease with which the information professional can move beyond the graphical user interface and achieve significant analysis with just a few lines of code. After reading, readers will understand: · the growing importance of data science · the role of the information professional in data science · some of the most important tools and methods that information professionals can use. Bringing together the growing importance of data science and the increasing role of information professionals in the management and use of data, Practical Data Science for Information Professionals will provide a practical introduction to the topic specifically designed for the information community. It will appeal to librarians and information professionals all around the world, from large academic libraries to small research libraries. By focusing on the application of open source software, it aims to reduce barriers for readers to use the lessons learned within.